Search Engine Optimization (SEO) : Analysis and relevance

In the digital world, search engines are essential showcases for making a business visible. Poor positioning in search results—or a low ranking—means missed opportunities for sales and communication with potential customers. If a business does not appear in search results, it essentially does not exist.


Search engine optimization (SEO) encompasses a set of techniques designed to improve a website's position in search engine results, with the goal of increasing traffic from specific user queries.

This technical note highlights the importance of SEO and provides an introduction to the main techniques used.

ucción a las principales técnicas para hacer un buen SEO.
Collection: IESE (España)
Ref: MN-421-E
Format: PDF
Number of pages: 21
Publication Date: Nov 6, 2024
Language: English, Spanish

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In the digital world, search engines are essential showcases for making a business visible. Poor positioning in search results—or a low ranking—means missed opportunities for sales and communication with potential customers. If a business does not appear in search results, it essentially does not exist.


Search engine optimization (SEO) encompasses a set of techniques designed to improve a website's position in search engine results, with the goal of increasing traffic from specific user queries.

This technical note highlights the importance of SEO and provides an introduction to the main techniques used.

ucción a las principales técnicas para hacer un buen SEO.
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Search Engine Optimization (SEO) : Analysis and relevance

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"Search Engine Optimization (SEO) : Analysis and relevance"