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Showing 10 of 195 results

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  1. Technical Note

    Leveraging the Zone of Possible Agreement (ZOPA) to Make Pricing Decisions

    By Whitler, Kimberly / Hagerty, Serena / Zhang, Zhihao ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1045-E
    Published: Feb 28, 2024
    Format: PDF
    Pages: 4
    Language: English
    €8.53 PVP Institution
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  2. Technical Note

    A Conceptual Introduction to Customer Lifetime Value

    By Zhang, Zhihao / Whitler, Kimberly
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1053-E
    Published: Jul 24, 2024
    Reviewed: Jun 25, 2024
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  3. Technical Note

    Three Empirical Methods for Calculating Customer Lifetime Value

    By Zhang, Zhihao / Whitler, Kimberly / Venkatesan, Rajkumar
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1056-E
    Published: Aug 1, 2024
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
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  4. Case

    Teaming at GE Aviation

    By Khurana, Rakesh / Polzer, Jeffrey T. / Shih, Willy ...
    Leadership and People Management
    Collection: HBSP (USA)
    Ref.: HBS-413074-E
    Published: Oct 3, 2012
    Format: PDF
    Pages: 28
    Language: English
    €8.53 PVP Institution
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  5. Case

    Opening Pandora's Box

    By Shih, Willy / Kaufman, Stephen P. / Blakeley, Melissa ...
    Entrepreneurship
    Collection: HBSP (USA)
    Ref.: HBS-607135-E
    Published: Jun 29, 2007
    Reviewed: Apr 27, 2009
    Format: PDF
    Pages: 20
    Language: English
    €8.53 PVP Institution
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  6. Case

    Intel 2006: Rising to the Graphics Challenge

    By Shih, Willy / Ofek, Elie
    Collection: HBSP (USA)
    Ref.: HBS-607136-E
    Published: Jun 29, 2007
    Reviewed: Apr 27, 2009
    Format: PDF
    Pages: 25
    Language: English
    €8.53 PVP Institution
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  7. Teaching Note

    Netflix, Teaching Note

    By Shih, Willy / Kaufman, Stephen P.
    Collection: HBSP (USA)
    Ref.: HBS-607139-E
    Published: May 31, 2007
    Reviewed: May 26, 2011
    Format: PDF
    Pages: 15
    Language: English
    €0.00 PVP Institution
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  8. Case

    Dollar General (A)

    By Shih, Willy / Kaufman, Stephen P. / McKillican, Rebecca
    Collection: HBSP (USA)
    Ref.: HBS-607140-E
    Published: May 31, 2007
    Reviewed: Nov 4, 2019
    Format: PDF
    Pages: 28
    Language: English
    €8.53 PVP Institution
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    Other supplements
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  9. Supplementary Case

    Dollar General (B)

    By Shih, Willy / Kaufman, Stephen P. / McKillican, Rebecca
    Collection: HBSP (USA)
    Ref.: HBS-607156-E
    Published: Jun 12, 2007
    Reviewed: Apr 28, 2009
    Format: PDF
    Pages: 2
    Language: English
    €6.21 PVP Institution
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  10. Teaching Note

    Intel 2006: Rising to the Graphics Challenge, Teaching Note

    By Shih, Willy / Ofek, Elie
    Collection: HBSP (USA)
    Ref.: HBS-608045-E
    Published: Jul 20, 2007
    Reviewed: Apr 27, 2009
    Format: PDF
    Pages: 9
    Language: English
    €0.00 PVP Institution
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