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  1. Article

    It's Not Necessarily Best to Be First

    By Reutskaja, Elena / Fasolo, Barbara
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-F1301D-E
    Published: Jan 1, 2013
    Format: PDF
    Pages: 3
    Language: English
    €8.53 PVP Institution
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  2. Case

    AéroTec Systèmes y la carrera del turismo espacial

    By Rocha e Oliveira, Paulo / Capizzani, Mario / Valentí, Albert ...
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: M-1395
    Published: Oct 21, 2022
    Language: Spanish
    €8.53 PVP Institution
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  3. Case

    AéroTec Systèmes and the Space Tourism Race

    By Rocha e Oliveira, Paulo / Capizzani, Mario / Valentí, Albert ...
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: M-1395-E
    Published: Oct 21, 2022
    Language: English
    €8.53 PVP Institution
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  4. Exercise

    In-Depth Interviews (A): Behavioral Insights Marketing Research Exercise

    By Reutskaja, Elena
    Marketing
    Collection: IESE (España)
    Ref.: ME-10-E
    Published: Jul 6, 2022
    Format: PDF
    Pages: 3
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  5. Supplementary Case

    In-Depth Interviews (B): Behavioral Insights Marketing Research Exercise

    By Reutskaja, Elena
    Marketing
    Collection: IESE (España)
    Ref.: ME-11-E
    Published: Jul 6, 2022
    Format: PDF
    Pages: 2
    Language: English
    €6.21 PVP Institution
    Include:
    Other supplements
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  6. Exercise

    Observational Study (A): Behavioral Insights Marketing Research Exercise

    By Reutskaja, Elena
    Marketing
    Collection: IESE (España)
    Ref.: ME-12-E
    Published: Jul 6, 2022
    Format: PDF
    Pages: 3
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  7. Supplementary Case

    Observational study: Experts (B): Behavioral Insights Marketing Research Exercise.

    By Reutskaja, Elena
    Marketing
    Collection: IESE (España)
    Ref.: ME-13-E
    Published: Jul 6, 2022
    Format: PDF
    Pages: 2
    Language: English
    €6.21 PVP Institution
    Include:
    Other supplements
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  8. Exercise

    Behavioral Experiment (A): Behavioral Insights Marketing Research Exercise

    By Reutskaja, Elena
    Marketing
    Collection: IESE (España)
    Ref.: ME-6-E
    Published: Jul 4, 2022
    Format: PDF
    Pages: 3
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  9. Supplementary Case

    Behavioral experiments. Experts (B): Behavioral Insights Marketing Research Exercise.

    By Reutskaja, Elena
    Marketing
    Collection: IESE (España)
    Ref.: ME-7-E
    Published: Jul 4, 2022
    Format: PDF
    Pages: 2
    Language: English
    €6.21 PVP Institution
    Include:
    Other supplements
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  10. Exercise

    Focus Groups (A): Behavioral Insights Marketing Research Exercise

    By Reutskaja, Elena
    Marketing
    Collection: IESE (España)
    Ref.: ME-8-E
    Published: Jul 6, 2022
    Format: PDF
    Pages: 3
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List

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