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Technical Note

Extensión de la marca

By Mira, Marta / de Toro, Juan Manuel / Pérez Castro, Carlos

Marketing

Collection: IESE (España)

Ref.: MN-366

Published: Sep 20, 2007

Format: PDF

Pages: 9

Language: Spanish

€8.20 PVP Institution

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Technical Note

El activo y la fortaleza de la marca

By Pérez Castro, Carlos / de Toro, Juan Manuel / Mira, Marta

Marketing

Collection: IESE (España)

Ref.: MN-363

Published: Sep 20, 2007

Format: PDF

Pages: 7

Language: Spanish

€8.20 PVP Institution

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Technical Note

La identidad de la marca

By Pérez Castro, Carlos / de Toro, Juan Manuel / Mira, Marta

Marketing

Collection: IESE (España)

Ref.: MN-364

Published: Sep 20, 2007

Format: PDF

Pages: 12

Language: Spanish

€8.20 PVP Institution

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Technical Note

Fuentes externas del valor de la marca

By de Toro, Juan Manuel / Mira, Marta / Pérez Castro, Carlos

Marketing

Collection: IESE (España)

Ref.: MN-365

Published: Jun 12, 2007

Format: PDF

Pages: 12

Language: Spanish

€8.20 PVP Institution

See details Add to Wish List

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