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Showing 40 of 1170 results

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  1. Case

    Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug (Spanish version)

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-410S26
    Published: Apr 14, 2010
    Format: PDF
    Pages: 9
    Language: Spanish
    €8.53 PVP Institution
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    Other supplements
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  2. Case

    Analyzing Growth Opportunities (Brief Case) (Spanish version)

    By Quelch, John A. / Donovan, Lisa D.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-411S06
    Published: May 5, 2010
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
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  3. Case

    A Perfect Fit? (Brief Case) (Spanish version)

    By Quelch, John A. / Girardi, Patricia
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-411S07
    Published: Jun 18, 2010
    Format: PDF
    Pages: 9
    Language: Spanish
    €8.53 PVP Institution
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  4. Case

    Why is the New Swimming Pool Product Sinking? (Brief Case) (Spanish version)

    By Rangan, V. Kasturi / Yong, Sunru
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-411S18
    Published: Apr 9, 2010
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  5. Teaching Note

    Reliance Baking Soda: Optimizing Promotional Spending, Teaching Note

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4128-E
    Published: May 22, 2009
    Reviewed: Dec 30, 2009
    Format: PDF
    Pages: 17
    Language: English
    €0.00 PVP Institution
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  6. Case

    A New Wave of Competitors (Spanish version)

    By Quelch, John A. / Carlson, Carole
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-412S06
    Published: Jun 17, 2011
    Format: PDF
    Pages: 13
    Language: Spanish
    €8.53 PVP Institution
    Include:
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  7. Case

    Splitting Hairs in Product Positioning (Spanish version)

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-412S20
    Published: Jan 19, 2011
    Format: PDF
    Pages: 14
    Language: Spanish
    €8.53 PVP Institution
    Include:
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  8. Case

    Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case) (Spanish version)

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-412S37
    Published: Jul 22, 2010
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
    Include:
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  9. Teaching Note

    Giant Consumer Products: The Sales Promotion Resource Allocation, Teaching Note

    By Bharadwaj, Neeraj / Delurgio, Phillip D.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4132-E
    Published: Jun 15, 2009
    Reviewed: Apr 17, 2012
    Format: PDF
    Pages: 11
    Language: English
    €0.00 PVP Institution
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  10. Case

    The Power of Direct Sales (Spanish version)

    By Deighton, John / Abbott, Sarah L.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-413S02
    Published: Apr 19, 2011
    Format: PDF
    Pages: 10
    Language: Spanish
    €8.53 PVP Institution
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