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Showing 10 of 17 results

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  1. Case

    Eurostar and the Channel Tunnel Incident (A) (Chinese version)

    By Rocha e Oliveira, Paulo / Lago, Alejandro / Valadas, Jorge
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: M-1251-ZH
    Published: Nov 24, 2011
    Format: PDF
    Pages: 15
    Language: Chinese
    €8.53 PVP Institution
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  2. Case

    Aje: Selling Drinks to the Base of the Pyramid (Chinese version)

    By Nueno, José Luis / Bazán, Miguel / Rodríguez, Silvia
    Marketing
    Collection: IESE (España)
    Ref.: M-1254-ZH
    Published: Jul 29, 2011
    Reviewed: Jul 10, 2013
    Format: PDF
    Pages: 41
    Language: Chinese
    €8.53 PVP Institution
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  3. Technical Note

    Content Marketing: What It Is and How to Do It Well (Chinese version)

    By Gallo, Iñigo / Segarra, Javi / Jiang Wang, Ángela
    Marketing
    Collection: IESE (España)
    Ref.: MN-407-ZH
    Published: Feb 2, 2021
    Format: PDF
    Pages: 12
    Language: Chinese
    €8.53 PVP Institution
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  4. Case

    Slide Bearing Corporation (SBC) : Use of robotics in SMEs (Chinese version)

    By Sachon, Marc / Karrer, Christoph
    Service and Operations Management
    Innovation and Change
    Leadership and People Management
    Collection: IESE (España)
    Ref.: OIT-41-ZH
    Published: Jan 9, 2025
    Format: PDF
    Pages: 12
    Language: Chinese
    €8.53 PVP Institution
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  5. Case

    Carsharing in Barcelona: Avancar (Chinese version)

    By Alegre, M. / Lago, Alejandro / Martínez de Albéniz, Victor
    Service and Operations Management
    Collection: IESE (España)
    Ref.: P-1088-ZH
    Published: Feb 18, 2010
    Format: PDF
    Pages: 14
    Language: Chinese
    €8.53 PVP Institution
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  6. Case

    Netflix: The Streaming Challenge (Chinese version)

    By Sachon, Marc
    Service and Operations Management
    Collection: IESE (España)
    Ref.: P-1114-ZH
    Published: Jul 20, 2012
    Reviewed: Apr 14, 2016
    Format: PDF
    Pages: 23
    Language: Chinese
    €8.53 PVP Institution
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  7. Case

    Managing Queues in Bank Branches: BBVA Case (A) (Chinese version)

    By Flores Alonso, Juan Enrique / Chinchetru, Iker / Moscoso, Philip
    Service and Operations Management
    Collection: IESE (España)
    Ref.: P-1133-ZH
    Published: Dec 9, 2014
    Format: PDF
    Pages: 16
    Language: Chinese
    €8.53 PVP Institution
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  8. Supplementary Case

    Managing Queues in Bank Branches: BBVA Case (B) (Chinese version)

    By Flores Alonso, Juan Enrique / Chinchetru, Iker / Moscoso, Philip
    Service and Operations Management
    Collection: IESE (España)
    Ref.: P-1134-ZH
    Published: Dec 9, 2014
    Format: PDF
    Pages: 4
    Language: Chinese
    €6.21 PVP Institution
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  9. Case

    Additive Manufacturing at Etnia Barcelona (Chinese version)

    By Calvo, Eduard / Lago, Alejandro / Sabrià, Fede
    Service and Operations Management
    Business Ethics and Corporate Social Responsibility
    Entrepreneurship
    Collection: IESE (España)
    Ref.: P-1155-ZH
    Published: Oct 21, 2016
    Format: PDF
    Pages: 18
    Language: Chinese
    €8.53 PVP Institution
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  10. Exercise

    Pearson Construction Co., Inc. (PCCI) (Chinese version)

    By Ribera, Jaume
    Service and Operations Management
    Collection: IESE (España)
    Ref.: PE-62-ZH
    Published: Jan 12, 2004
    Format: PDF
    Pages: 2
    Language: Chinese
    €8.53 PVP Institution
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