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Customer Profitability and Lifetime Value
By Ofek, ElieCollection: HBSP (USA)Ref.: HBS-503019-EPublished: Aug 7, 2002Reviewed: Nov 22, 2016Format: PDFPages: 9Language: English - Case
Eli Lilly: Developing Cymbalta
Collection: HBSP (USA)Ref.: HBS-507044-EPublished: Nov 27, 2006Reviewed: Jul 30, 2008Format: PDFPages: 28Language: English - Case
AmorePacific
Collection: HBSP (USA)Ref.: HBS-507070-EPublished: Apr 6, 2007Reviewed: Jun 3, 2008Format: PDFPages: 12Language: English - Case
Octone Records
Collection: HBSP (USA)Ref.: HBS-507082-EPublished: Jun 29, 2007Reviewed: Apr 18, 2016Format: PDFPages: 27Language: English - Case
Hasbro Games: POX (A) (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-507S01Published: Dec 20, 2004Reviewed: Oct 31, 2005Format: PDFPages: 19Language: Spanish - Teaching Note
Clocky: The Runaway Alarm Clock, Teaching Note
Collection: HBSP (USA)Ref.: HBS-508022-EPublished: Jul 31, 2007Reviewed: Mar 12, 2012Format: PDFPages: 25Language: English - Teaching Note
Eli Lilly: Developing Cymbalta, Teaching Note
By Ofek, ElieCollection: HBSP (USA)Ref.: HBS-508061-EPublished: Dec 7, 2007Reviewed: Jan 30, 2008Format: PDFPages: 23Language: English - Case
Sony PlayStation 3: Game Over
By Ofek, ElieCollection: HBSP (USA)Ref.: HBS-508076-EPublished: Mar 10, 2008Reviewed: Apr 14, 2008Format: PDFPages: 26Language: English - Case
Marketing Input and Innovation Strategy
By Ofek, ElieCollection: HBSP (USA)Ref.: HBS-508090-EPublished: Mar 27, 2008Format: PDFPages: 16Language: English - Teaching Note
Sony PlayStation 3: Game Over, Teaching Note
By Ofek, ElieCollection: HBSP (USA)Ref.: HBS-508105-EPublished: Apr 11, 2008Format: PDFPages: 19Language: English