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  1. Article

    Making the Impossible Possible

    By IESE Insight
    Innovation and Change
    Marketing
    Collection: IESE (España)
    Ref.: ART-2986-E
    Published: Mar 16, 2017
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  2. Article

    To Get People to Pay, Understand How They Think

    By Raghubir, Priya
    Marketing
    Collection: IESE (España)
    Ref.: ART-3055-E
    Published: Sep 18, 2017
    Format: PDF
    Pages: 7
    Language: English
    €8.53 PVP Institution
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  3. Article

    Rethinking the Funnel for the Omnichannel Age

    By D'Andrea, Guillermo
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: ART-3121-E
    Published: Mar 20, 2018
    Format: PDF
    Pages: 7
    Language: English
    €8.53 PVP Institution
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  4. Article

    Inspire, diverge, converge: 3 steps to better decisions

    By Stremersch, Stefan
    Marketing
    Decision Analysis
    Collection: IESE (España)
    Ref.: ART-3302-E
    Published: Sep 2, 2019
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  5. Article

    Hurry! Only 3 left in stock! When scarcity signals are most powerful

    By Calvo, Eduard / Cui, Ruomeng / Wagner, Laura
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: ART-3397-E
    Published: Apr 1, 2020
    Format: PDF
    Pages: 6
    Language: English
    €8.53 PVP Institution
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  6. Case

    Retail Display Solutions Inc.

    By Klueter, Thomas Maximilian / Soler, Edi
    Marketing
    Innovation and Change
    Decision Analysis
    Collection: IESE (España)
    Ref.: ASN-103-E
    Published: Jul 21, 2023
    Format: PDF
    Pages: 4
    Language: English
    €8.53 PVP Institution
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    Other supplements
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  7. Case

    Tenis Costa Blanca

    By García Pont, Carlos / Soler, Edi / Palencia, Luis ...
    Marketing
    Collection: IESE (España)
    Ref.: ASN-114-E
    Published: Dec 10, 2025
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  8. Case

    GAS GAS

    By García Pont, Carlos / García Solé, Carlos
    Marketing
    Entrepreneurship
    Collection: IESE (España)
    Ref.: ASN-51-E
    Published: Jan 30, 2012
    Reviewed: Nov 2, 2015
    Format: PDF
    Pages: 18
    Language: English
    €8.53 PVP Institution
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  9. Case

    Real Club Deportivo Espanyol de Barcelona: Football Under the Shadow of the Pandemic

    By García Pont, Carlos / Rosenberg, Mike
    Marketing
    Decision Analysis
    Collection: IESE (España)
    Ref.: ASN-85-E
    Published: Sep 8, 2021
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  10. Case

    Typhoon Solar: Organizational Bottlenecks

    By Palencia, Ana / Klueter, Thomas Maximilian
    Marketing
    Strategic Management
    Leadership and People Management
    Collection: IESE (España)
    Ref.: ASN-91-E
    Published: Nov 24, 2021
    Reviewed: Jun 4, 2024
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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    Teaching Note Exc. professors
    Other supplements
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