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  1. Article

    Taking the Confusion Out of Choosing

    By Iyengar, Sheena
    Decision Analysis
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: ART-2452-E
    Published: Dec 16, 2013
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  2. Article

    The Decline of Main Street, the Rise of Multichannel Retail

    By Nueno Iniesta, José Luis
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: ART-2454-E
    Published: Dec 16, 2013
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Article

    How to Make Online Reviews Work for You

    By Shanmugam, Ravi / Capizzani, Mario / McQuarrie, Edward F. ...
    Marketing
    Collection: IESE (España)
    Ref.: ART-2500-E
    Published: Mar 17, 2014
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  4. Article

    Passport to Global Success

    By IESE Insight
    Knowledge and Communication
    Leadership and People Management
    Marketing
    Collection: IESE (España)
    Ref.: ART-2591-E
    Published: Sep 20, 2014
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  5. Article

    To Increase Sales, Change the Way You Sell

    By Rackham, Neil
    Marketing
    Collection: IESE (España)
    Ref.: ART-2595-E
    Published: Sep 20, 2014
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  6. Article

    From TV to Web: Content Strategies for Ads That Drive Online Sales

    By Teixeira, Thales S.
    Knowledge and Communication
    Innovation and Change
    Marketing
    Collection: IESE (España)
    Ref.: ART-2643-E
    Published: Dec 16, 2014
    Format: PDF
    Pages: 7
    Language: English
    €8.53 PVP Institution
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  7. Article

    25 Game Changers: Insights From IESE Insight

    By IESE Insight
    Information Technologies
    Marketing
    Innovation and Change
    ...
    Collection: IESE (España)
    Ref.: ART-2710-E
    Published: Jun 16, 2015
    Format: PDF
    Pages: 6
    Language: English
    €8.53 PVP Institution
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  8. Article

    3 Steps to Market-Driven Digital Transformation

    By Villanueva, Julián / Ferrándiz, Luis
    Marketing
    Information Technologies
    Collection: IESE (España)
    Ref.: ART-2980-E
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  9. Article

    Selling Experiences to Connect With Consumers

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981-E
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  10. Article

    Using Big Search Data to Map Your Market

    By Skiera, Bernd / Ringel, Daniel M.
    Marketing
    Information Technologies
    Collection: IESE (España)
    Ref.: ART-2982-E
    Published: Mar 16, 2017
    Format: PDF
    Pages: 7
    Language: English
    €8.53 PVP Institution
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