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Showing 10 of 196 results

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  1. Article

    When the product offer isn't clear, change the way people think about it

    By Boulongne, Romain
    Collection: IESE (España)
    Ref.: 75531
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  2. Article

    Tu producto no entra en una categoría clara. ¡Cambia la forma de explicarlo!

    By Boulongne, Romain
    Marketing
    Collection: IESE (España)
    Ref.: 75541
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
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  3. Article

    Diez tendencias en los consejos de administración

    By Nueno, Pedro
    Corporate Governance
    Collection: IESE (España)
    Ref.: ART-2849
    Published: Jun 15, 2016
    Format: PDF
    Pages: 8
    Language: Spanish
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  4. Article

    10 Trends for the Board of 2020

    By Nueno, Pedro
    Corporate Governance
    Collection: IESE (España)
    Ref.: ART-2849-E
    Published: Jun 15, 2016
    Format: PDF
    Pages: 7
    Language: English
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  5. Case

    Forma Moderna, S.A. (A)

    By Nueno, Pedro / Ralph, Michael
    Entrepreneurship
    Collection: IESE (España)
    Ref.: E-1
    Published: Jan 1, 1986
    Reviewed: Jan 1, 1986
    Format: PDF
    Pages: 17
    Language: Spanish
    €8.53 PVP Institution
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  6. Case

    Forma Moderna, S.A. (A)

    By Nueno, Pedro / Ralph, Michael
    Entrepreneurship
    Collection: IESE (España)
    Ref.: E-1-E
    Published: Jan 1, 1986
    Format: PDF
    Pages: 15
    Language: English
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  7. Case

    Mallas, S.A.

    By Nueno, Pedro / Sagarra R.
    Entrepreneurship
    Collection: IESE (España)
    Ref.: E-10
    Published: Nov 1, 1994
    Reviewed: Nov 1, 1994
    Format: PDF
    Pages: 7
    Language: Spanish
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  8. Case

    Mallas, S.A.

    By Nueno, Pedro / Sagarra R.
    Entrepreneurship
    Collection: IESE (España)
    Ref.: E-10-E
    Published: Nov 1, 1994
    Reviewed: Nov 1, 1994
    Format: PDF
    Pages: 7
    Language: English
    €8.53 PVP Institution
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  9. Case

    The Wines of Herederos del Marqués de Riscal: The Ciudad del Vino

    By Fité, Rosa María / Nueno, Pedro
    Marketing
    Entrepreneurship
    Collection: IESE (España)
    Ref.: E-108-E
    Published: May 20, 2008
    Format: PDF
    Pages: 30
    Language: English
    €8.53 PVP Institution
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  10. Case

    Pulma, S.A.

    By Nueno, Pedro / Sagarra R.
    Entrepreneurship
    Collection: IESE (España)
    Ref.: E-11
    Published: Nov 1, 1994
    Format: PDF
    Pages: 13
    Language: Spanish
    €8.53 PVP Institution
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