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  1. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Book Chapter

    Chapter One: The New CIO

    By Austin, Robert D. / Nolan, Richard L. / O'Donnell, Shannon
    Information Technologies
    Collection: HBSP (USA)
    Ref.: HBS-1000BC-E
    Published: Aug 2, 2016
    Format: PDF
    Pages: 19
    Language: English
    €8.53 PVP Institution
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  4. Book Chapter

    Chapter Two: CIO Challenges

    By Austin, Robert D. / Nolan, Richard L. / O'Donnell, Shannon
    Information Technologies
    Collection: HBSP (USA)
    Ref.: HBS-1001BC-E
    Published: Aug 2, 2016
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
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  5. Book Chapter

    Chapter Three: CIO Leadership

    By Austin, Robert D. / Nolan, Richard L. / O'Donnell, Shannon
    Information Technologies
    Collection: HBSP (USA)
    Ref.: HBS-1002BC-E
    Published: Aug 2, 2016
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
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  6. Book Chapter

    Chapter Four: The Cost of IT

    By Austin, Robert D. / Nolan, Richard L. / O'Donnell, Shannon
    Information Technologies
    Collection: HBSP (USA)
    Ref.: HBS-1003BC-E
    Published: Aug 2, 2016
    Format: PDF
    Pages: 15
    Language: English
    €8.53 PVP Institution
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  7. Book Chapter

    Chapter Five: The Value of IT

    By Austin, Robert D. / Nolan, Richard L. / O'Donnell, Shannon
    Information Technologies
    Collection: HBSP (USA)
    Ref.: HBS-1004BC-E
    Published: Aug 2, 2016
    Format: PDF
    Pages: 19
    Language: English
    €8.53 PVP Institution
    Include:
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  8. Book Chapter

    Chapter Six: Project Management

    By Austin, Robert D. / Nolan, Richard L. / O'Donnell, Shannon
    Information Technologies
    Collection: HBSP (USA)
    Ref.: HBS-1005BC-E
    Published: Feb 8, 2016
    Format: PDF
    Pages: 19
    Language: English
    €8.53 PVP Institution
    Include:
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  9. Book Chapter

    Chapter Seven: The Runaway Project

    By Austin, Robert D. / Nolan, Richard L. / O'Donnell, Shannon
    Information Technologies
    Collection: HBSP (USA)
    Ref.: HBS-1006BC-E
    Published: Feb 8, 2016
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  10. Book Chapter

    Chapter Eight: IT Priorities

    By Austin, Robert D. / Nolan, Richard L. / O'Donnell, Shannon
    Information Technologies
    Collection: HBSP (USA)
    Ref.: HBS-1007BC-E
    Published: Aug 2, 2016
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List

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