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El marketing puede cambiar el mundo
Collection: IESE (España)Ref.: ART-1540Published: Sep 1, 2009Format: PDFPages: 8Language: Spanish - Article
Six Ways Marketing Can Change the World
Collection: IESE (España)Ref.: ART-1540-EPublished: Sep 1, 2009Format: PDFPages: 8Language: English - Case
Store24 (Spanish version)
Collection: HBSP (USA)Ref.: HBS-104S01Published: Feb 7, 2003Reviewed: Jun 26, 2003Format: PDFPages: 10Language: Spanish - Teaching Note
Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel, Teaching Note
Collection: HBSP (USA)Ref.: HBS-107072-EPublished: Apr 13, 2007Reviewed: Apr 8, 2011Format: PDFPages: 32Language: English - Case
TD Canada Trust (A): The Green and the Red
Collection: HBSP (USA)Ref.: HBS-108005-EPublished: Apr 23, 2008Reviewed: Oct 31, 2008Format: PDFPages: 19Language: English - Case
Shangri-La Hotels
Collection: HBSP (USA)Ref.: HBS-108006-EPublished: Mar 17, 2008Format: PDFPages: 22Language: English - Supplementary Case
TD Canada Trust (B): Linking the Service Model to the P&L
Collection: HBSP (USA)Ref.: HBS-108043-EPublished: Apr 23, 2008Reviewed: Oct 31, 2008Format: PDFPages: 21Language: English - Supplementary Case
TD Canada Trust (C): Translating the Service Model to Service Operations
Collection: HBSP (USA)Ref.: HBS-108055-EPublished: Apr 23, 2008Reviewed: Oct 31, 2008Format: PDFPages: 10Language: English - Teaching Note
China Resources Corporation (A) and (B), Teaching Note
Collection: HBSP (USA)Ref.: HBS-108074-EPublished: Apr 28, 2008Format: PDFPages: 23Language: English - Teaching Note
TD Canada Trust (A), (B), and (C), Teaching Note
Collection: HBSP (USA)Ref.: HBS-108076-EPublished: May 4, 2008Reviewed: Sep 2, 2014Format: PDFPages: 22Language: English