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  1. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Case

    CEMEX (A): Building the Global Framework (1985-2004)

    By Kanter, Rosabeth Moss / Yatsko, Pamela / Raffaelli, Ryan L.
    Collection: HBSP (USA)
    Ref.: HBS-308022-E
    Published: Jul 10, 2007
    Reviewed: Sep 16, 2009
    Format: PDF
    Pages: 23
    Language: English
    €8.53 PVP Institution
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  4. Supplementary Case

    CEMEX (B): Cementing Relationships (2004-2007)

    By Kanter, Rosabeth Moss / Yatsko, Pamela / Raffaelli, Ryan L.
    Collection: HBSP (USA)
    Ref.: HBS-308023-E
    Published: Jul 10, 2007
    Reviewed: Sep 16, 2009
    Format: PDF
    Pages: 24
    Language: English
    €6.21 PVP Institution
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  5. Case

    CEMEX's Foundations for Sustainability

    By Kanter, Rosabeth Moss / Yatsko, Pamela / Raffaelli, Ryan L.
    Collection: HBSP (USA)
    Ref.: HBS-308024-E
    Published: Jul 10, 2007
    Reviewed: Sep 16, 2009
    Format: PDF
    Pages: 16
    Language: English
    €8.53 PVP Institution
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  6. Case

    Thinking Outside the Shoe Box (Spanish version)

    By Kanter, Rosabeth Moss / Raffaelli, Ryan L.
    Collection: HBSP (USA)
    Ref.: HBS-310S17
    Published: Jan 24, 2006
    Reviewed: Feb 12, 2008
    Format: PDF
    Pages: 25
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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  7. Teaching Note

    Sesame Workshop: Bringing Big Bird Back to Health (Abridged), Teaching Note

    By Kanter, Rosabeth Moss / Raffaelli, Ryan L. / Malone, Ai-Ling Jamila ...
    Collection: HBSP (USA)
    Ref.: HBS-317118-E
    Published: Apr 17, 2017
    Format: PDF
    Pages: 23
    Language: English
    €0.00 PVP Institution
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  8. Case

    Manchester Products: A Brand Transition Challenge

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4043-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  9. Teaching Note

    Manchester Products: A Brand Transition Challenge, Teaching Note

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4044-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
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  10. Teaching Note

    Culinarian Cookware: Pondering Price Promotion

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4058-E
    Published: Sep 22, 2009
    Format: PDF
    Pages: 16
    Language: English
    €0.00 PVP Institution
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