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  1. Technical Note

    Leveraging the Zone of Possible Agreement (ZOPA) to Make Pricing Decisions

    By Whitler, Kimberly / Hagerty, Serena / Zhang, Zhihao ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1045-E
    Published: Feb 28, 2024
    Format: PDF
    Pages: 4
    Language: English
    €8.53 PVP Institution
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  2. Case

    Using AI to Assess Creative Concepts

    By Whitler, Kimberly / Hagerty, Serena / Daum, Julie ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1055-E
    Published: Aug 7, 2024
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
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  3. Teaching Note

    Using AI to Assess Creative Concepts - Teaching note

    By Whitler, Kimberly / Hagerty, Serena
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1055TN-E
    Published: Aug 7, 2024
    Reviewed: Aug 15, 2024
    Format: PDF
    Pages: 6
    Language: English
    €0.00 PVP Institution
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  4. Teaching Note

    Tottenham Hotspur: Fielding Controversy - Teaching note

    By Hagerty, Serena / Cian, Luca / Kalogeropoulos, Demitri
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1058TN-E
    Published: Oct 8, 2025
    Format: PDF
    Pages: 14
    Language: English
    €0.00 PVP Institution
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  5. Teaching Note

    United States v. Philip Morris: Marketing Tobacco to Minors - Teaching note

    By Hagerty, Serena / Klopfenstein, Amy
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1062TN
    Published: Aug 21, 2025
    Format: PDF
    Pages: 9
    Language:
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  6. Case

    DoorDash: Delivering Access to Lower-Income Consumers

    By Hagerty, Serena / Howard, Ray (Chuck) / Sesia, Aldo
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1078-E
    Published: May 7, 2026
    Format: PDF
    Pages: 23
    Language: English
    €8.53 PVP Institution
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  7. Teaching Note

    TerraCycle Inc. (Abridged) - Teaching Note

    By Elizabeth M.A. Grasby / Andrew Smith
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B07B08-E
    Published: Mar 11, 2008
    Reviewed: Apr 16, 2021
    Format: PDF
    Pages: 14
    Language: English
    €0.00 PVP Institution
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  8. Teaching Note

    Adept Chemical Inc. - Teaching Note

    By Elizabeth M.A. Grasby / Lindsay Brock
    Finance
    Knowledge and Communication
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B08N19-E
    Published: Sep 18, 2008
    Reviewed: Apr 17, 2019
    Format: PDF
    Pages: 17
    Language: English
    €0.00 PVP Institution
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  9. Teaching Note

    Forest City Tennis Club - Pro Shop and Bar Lounge - Teaching Note

    By Richard H. Mimick / Elizabeth M.A. Grasby / Lindsay Brock
    Accounting and Control
    Entrepreneurship
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B09B08-E
    Published: Jun 2, 2009
    Reviewed: Aug 23, 2024
    Format: PDF
    Pages: 7
    Language: English
    €0.00 PVP Institution
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  10. Teaching Note

    Prelko Marketing Systems Inc. - Teaching Note

    By Elizabeth M.A. Grasby / Eli Gladstone
    Accounting and Control
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B12B004-E
    Published: Apr 17, 2012
    Reviewed: Nov 26, 2019
    Format: PDF
    Pages: 6
    Language: English
    €0.00 PVP Institution
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