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  1. Technical Note

    Leveraging the Zone of Possible Agreement (ZOPA) to Make Pricing Decisions

    By Whitler, Kimberly / Hagerty, Serena / Zhang, Zhihao ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1045-E
    Published: Feb 28, 2024
    Format: PDF
    Pages: 4
    Language: English
    €8.53 PVP Institution
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  2. Case

    Using AI to Assess Creative Concepts

    By Whitler, Kimberly / Hagerty, Serena / Daum, Julie ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1055-E
    Published: Aug 7, 2024
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
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  3. Teaching Note

    Using AI to Assess Creative Concepts - Teaching note

    By Whitler, Kimberly / Hagerty, Serena
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1055TN-E
    Published: Aug 7, 2024
    Reviewed: Aug 15, 2024
    Format: PDF
    Pages: 6
    Language: English
    €0.00 PVP Institution
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  4. Teaching Note

    Tottenham Hotspur: Fielding Controversy - Teaching note

    By Hagerty, Serena / Cian, Luca / Kalogeropoulos, Demitri
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1058TN-E
    Published: Oct 8, 2025
    Format: PDF
    Pages: 14
    Language: English
    €0.00 PVP Institution
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  5. Teaching Note

    United States v. Philip Morris: Marketing Tobacco to Minors - Teaching note

    By Hagerty, Serena / Klopfenstein, Amy
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1062TN
    Published: Aug 21, 2025
    Format: PDF
    Pages: 9
    Language:
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  6. Case

    DoorDash: Delivering Access to Lower-Income Consumers

    By Hagerty, Serena / Howard, Ray (Chuck) / Sesia, Aldo
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1078-E
    Published: May 7, 2026
    Format: PDF
    Pages: 23
    Language: English
    €8.53 PVP Institution
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  7. Teaching Note

    A Not So Rosy Situation: Bill Aziz's Challenge at White Rose Crafts and Nursery Sales Limited - Teaching Note

    By Mary M. Crossan / Gerard Seijts / Ken Mark
    Entrepreneurship
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B07M53-E
    Published: Aug 30, 2007
    Reviewed: Jan 9, 2020
    Format: PDF
    Pages: 12
    Language: English
    €0.00 PVP Institution
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  8. Teaching Note

    Millbrook Estate Homes Ltd: The Whistle Hill Estates Opportunity - Teaching Note

    By David Wood / Ken Mark
    Service and Operations Management
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B11D005-E
    Published: Jun 8, 2011
    Reviewed: Jun 14, 2022
    Format: PDF
    Pages: 8
    Language: English
    €0.00 PVP Institution
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  9. Teaching Note

    Apple Inc.: Managing a Global Supply Chain - Teaching Note

    By P. Fraser Johnson / Ken Mark
    Service and Operations Management
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B14D005-E
    Published: Jun 24, 2014
    Reviewed: Oct 4, 2021
    Format: PDF
    Pages: 12
    Language: English
    €0.00 PVP Institution
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  10. Teaching Note

    Has LIBOR Lost Its Stature in Derivatives Markets - Teaching Note

    By Walid Busaba / Ken Mark
    Finance
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B16N058-E
    Published: Oct 28, 2016
    Reviewed: Jan 15, 2020
    Format: PDF
    Pages: 7
    Language: English
    €0.00 PVP Institution
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