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  1. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Case

    Apple: Privacy vs. Safety? (A)

    By McGee, Henry W. / Hsieh, Nien-he / McAra, Sarah
    Business Ethics and Corporate Social Responsibility
    Collection: HBSP (USA)
    Ref.: HBS-316069-E
    Published: Mar 28, 2016
    Reviewed: Nov 29, 2017
    Format: PDF
    Pages: 34
    Language: English
    €8.53 PVP Institution
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  4. Case

    The Black List

    By McGee, Henry W. / McAra, Sarah
    Entrepreneurship
    Collection: HBSP (USA)
    Ref.: HBS-317027-E
    Published: Nov 10, 2016
    Reviewed: May 1, 2017
    Format: PDF
    Pages: 28
    Language: English
    €8.53 PVP Institution
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  5. Teaching Note

    Saudi Aramco and Corporate Venture Capital, Teaching Note

    By Fuller, Joseph B. / McAra, Sarah
    Entrepreneurship
    Collection: HBSP (USA)
    Ref.: HBS-317049-E
    Published: Oct 5, 2016
    Format: PDF
    Pages: 16
    Language: English
    €0.00 PVP Institution
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  6. Teaching Note

    The Black List, Teaching Plan

    By McGee, Henry W. / McAra, Sarah
    Entrepreneurship
    Collection: HBSP (USA)
    Ref.: HBS-317087-E
    Published: Feb 15, 2017
    Format: PDF
    Pages: 14
    Language: English
    €0.00 PVP Institution
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  7. Case

    Manchester Products: A Brand Transition Challenge

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4043-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
    Include:
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  8. Teaching Note

    Manchester Products: A Brand Transition Challenge, Teaching Note

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4044-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
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  9. Teaching Note

    Culinarian Cookware: Pondering Price Promotion

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4058-E
    Published: Sep 22, 2009
    Format: PDF
    Pages: 16
    Language: English
    €0.00 PVP Institution
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  10. Case

    Optimizing Promotional Spending (Brief Case) (Spanish version)

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-410S05
    Published: May 22, 2009
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
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