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  1. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Case

    Eastern Bank: Innovating Through Eastern Labs

    By Mills, Karen Gordon / Campbell, Dennis / Mukerjee, Aaron
    Entrepreneurship
    Collection: HBSP (USA)
    Ref.: HBS-318068-E
    Published: Oct 21, 2017
    Reviewed: Apr 16, 2019
    Format: PDF
    Pages: 25
    Language: English
    €8.53 PVP Institution
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  4. Teaching Note

    The River Cafe, Teaching Plan

    By Mills, Karen Gordon / Mukerjee, Aaron
    Collection: HBSP (USA)
    Ref.: HBS-318106-E
    Published: Feb 9, 2018
    Format: PDF
    Pages: 4
    Language: English
    €0.00 PVP Institution
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  5. Case

    University of Michigan Men's Basketball: A Series of Fortunate Events

    By Mills, Karen / Mukerjee, Aaron
    Collection: HBSP (USA)
    Ref.: HBS-319027-E
    Published: Jul 17, 2018
    Format: PDF
    Pages: 16
    Language: English
    €8.53 PVP Institution
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  6. Teaching Note

    University of Michigan Men's Basketball: A Series of Fortunate Events, Teaching Plan

    By Mills, Karen / Mukerjee, Aaron
    Collection: HBSP (USA)
    Ref.: HBS-319028-E
    Published: Jul 17, 2018
    Format: PDF
    Pages: 5
    Language: English
    €0.00 PVP Institution
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  7. Teaching Note

    Eastern Bank: Innovating Through Eastern Labs, Teaching Plan

    By Mills, Karen Gordon / Campbell, Dennis / Mukerjee, Aaron
    Entrepreneurship
    Collection: HBSP (USA)
    Ref.: HBS-319037-E
    Published: Sep 24, 2018
    Reviewed: May 5, 2021
    Format: PDF
    Pages: 14
    Language: English
    €0.00 PVP Institution
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  8. Case

    Manchester Products: A Brand Transition Challenge

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4043-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  9. Teaching Note

    Manchester Products: A Brand Transition Challenge, Teaching Note

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4044-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
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  10. Teaching Note

    Culinarian Cookware: Pondering Price Promotion

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4058-E
    Published: Sep 22, 2009
    Format: PDF
    Pages: 16
    Language: English
    €0.00 PVP Institution
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