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  1. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Case

    La transformación de IBM

    By Yoffie, David B. / Pearson, Andrall E.
    Knowledge and Communication
    Collection: HBSP (USA)
    Ref.: HBS-305S06
    Published: Nov 6, 1990
    Reviewed: Sep 9, 1991
    Format: PDF
    Pages: 22
    Language: Spanish
    €8.53 PVP Institution
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  4. Case

    Colisión en la aviación comercial: Boeing-Airbus-McDonnell Douglas - 1991 (A)

    By Yoffie, David B. / Vayle, Eric J.
    Economics
    Collection: HBSP (USA)
    Ref.: HBS-306S07
    Published: May 30, 1991
    Reviewed: Oct 27, 1993
    Format: PDF
    Pages: 21
    Language: Spanish
    €8.53 PVP Institution
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  5. Case

    La balanza de pagos: contabilidad y presentación

    By Yoffie, David B. / Austin, Jane K.
    Economics
    Collection: HBSP (USA)
    Ref.: HBS-311S03
    Published: Aug 8, 1983
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  6. Case

    Manchester Products: A Brand Transition Challenge

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4043-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
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  7. Teaching Note

    Manchester Products: A Brand Transition Challenge, Teaching Note

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4044-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
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  8. Teaching Note

    Culinarian Cookware: Pondering Price Promotion

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4058-E
    Published: Sep 22, 2009
    Format: PDF
    Pages: 16
    Language: English
    €0.00 PVP Institution
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  9. Case

    Optimizing Promotional Spending (Brief Case) (Spanish version)

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-410S05
    Published: May 22, 2009
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
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  10. Case

    Pondering Price Promotion (Spanish version)

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-410S12
    Published: Sep 22, 2009
    Format: PDF
    Pages: 11
    Language: Spanish
    €8.53 PVP Institution
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