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  1. Technical Note

    Brand Activism

    By Cian, Luca / Parmar, Bidhan L. / Boichuk, Jeff ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0963-E
    Published: Jun 27, 2018
    Format: PDF
    Pages: 13
    Language: English
    €8.53 PVP Institution
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  2. Case

    Brand Activism at Starbucks—A Tall Order?

    By Cian, Luca / Parmar, Bidhan L. / Boichuk, Jeff ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0964-E
    Published: Jul 10, 2018
    Reviewed: Aug 2, 2023
    Format: PDF
    Pages: 16
    Language: English
    €8.53 PVP Institution
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  3. Teaching Note

    Brand Activism at Starbucks-A Tall Order? - Teaching Note

    By Cian, Luca / Parmar, Bidhan L. / Boichuk, Jeff ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0964TN-E
    Published: Oct 7, 2018
    Format: PDF
    Pages: 5
    Language: English
    €0.00 PVP Institution
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  4. Technical Note

    Automation of Marketing Models

    By Venkatesan, Rajkumar / Craddock, Jenny / Nagji, Noreen
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0965-E
    Published: Jun 11, 2018
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  5. Case

    Driverless Trucks at Ford: Cruising into a Compromised Brand Identity?

    By Venkatesan, Rajkumar / Craddock, Jenny
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0967-E
    Published: Jan 31, 2019
    Reviewed: Jul 10, 2020
    Format: PDF
    Pages: 24
    Language: English
    €8.53 PVP Institution
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  6. Teaching Note

    Jim Flannigan - Teaching Note

    By Isabella, Lynn A. / Yemen, Gerry / Craddock, Jenny
    Leadership and People Management
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-OB-1096TN-E
    Published: Aug 2, 2018
    Reviewed: Aug 22, 2018
    Format: PDF
    Pages: 6
    Language: English
    €0.00 PVP Institution
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  7. Case

    A Phantom Man(n) at Witchsy: Casting a Spell via Email?

    By Isabella, Lynn A. / Craddock, Jenny
    Leadership and People Management
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-OB-1255-E
    Published: Oct 10, 2018
    Reviewed: Feb 14, 2019
    Format: PDF
    Pages: 18
    Language: English
    €8.53 PVP Institution
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  8. Teaching Note

    A Phantom Man(n) at Witchsy: Casting a Spell via Email? - Teaching Note

    By Isabella, Lynn A. / Craddock, Jenny
    Leadership and People Management
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-OB-1255TN-E
    Published: Mar 22, 2019
    Reviewed: Jun 17, 2019
    Format: PDF
    Pages: 10
    Language: English
    €0.00 PVP Institution
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  9. Case

    Growing a Team at LandCare: Excellence in the Field

    By Martin, Sean / Craddock, Jenny
    Leadership and People Management
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-OB-1284-E
    Published: Jul 22, 2019
    Reviewed: Jul 19, 2023
    Format: PDF
    Pages: 25
    Language: English
    €8.53 PVP Institution
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  10. Case

    Connecting the Dots at Microsoft: Global Planning for a Local World (A)

    By Hutchison-Krupat, Jeremy / Craddock, Jenny
    Service and Operations Management
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-OM-1560-E
    Published: Jan 30, 2017
    Reviewed: Sep 7, 2017
    Format: PDF
    Pages: 10
    Language: English
    €8.53 PVP Institution
    Include:
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