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Showing 10 of 251 results

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  1. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Case

    Emilio Sastre

    By Gallo, Miguel Ángel / Mozo, Enrique
    Collection: IESE (España)
    Ref.: DG-1007
    Published: Oct 1, 1992
    Format: PDF
    Pages: 15
    Language: Spanish
    €8.53 PVP Institution
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  4. Case

    Emilio Sastre

    By Gallo, Miguel Ángel / Mozo, Enrique
    Collection: IESE (España)
    Ref.: DG-1007-E
    Published: Feb 26, 2007
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
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  5. Case

    Grupo Pires

    By Gallo, Miguel Ángel / Gallo, R. / Mozo, Enrique
    Collection: IESE (España)
    Ref.: DG-1061
    Published: Oct 1, 1993
    Reviewed: Jan 1, 1994
    Format: PDF
    Pages: 11
    Language: Spanish
    €8.53 PVP Institution
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  6. Case

    Grupo Velázquez

    By Mozo, Enrique / Gallo, Miguel Ángel
    Collection: IESE (España)
    Ref.: DG-1241
    Published: Jul 1, 1998
    Reviewed: Jul 1, 1998
    Format: PDF
    Pages: 16
    Language: Spanish
    €8.53 PVP Institution
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  7. Case

    Grupo Velázquez

    By Mozo, Enrique / Gallo, Miguel Ángel
    Collection: IESE (España)
    Ref.: DG-1241-E
    Published: Jul 1, 1998
    Format: PDF
    Pages: 16
    Language: English
    €8.53 PVP Institution
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  8. Case

    Manchester Products: A Brand Transition Challenge

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4043-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  9. Teaching Note

    Manchester Products: A Brand Transition Challenge, Teaching Note

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4044-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
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  10. Teaching Note

    Culinarian Cookware: Pondering Price Promotion

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4058-E
    Published: Sep 22, 2009
    Format: PDF
    Pages: 16
    Language: English
    €0.00 PVP Institution
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