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  1. Article

    The one that got away

    By Müller-Trede, Johannes
    Decision Analysis
    Collection: IESE (España)
    Ref.: 76177
    Published: Sep 1, 2022
    Format: PDF
    Pages: 7
    Language: English
    €8.53 PVP Institution
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  2. Article

    Las oportunidades que dejas pasar

    By Müller-Trede, Johannes
    Decision Analysis
    Collection: IESE (España)
    Ref.: 76178
    Published: Sep 1, 2022
    Format: PDF
    Pages: 7
    Language: Spanish
    €8.53 PVP Institution
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  3. Supplementary Case

    Fusión Química (C)

    By Baucells, Manel / Müller-Trede, Johannes
    Decision Analysis
    Collection: IESE (España)
    Ref.: AD-364
    Published: Apr 26, 2018
    Format: PDF
    Pages: 3
    Language: Spanish
    €6.21 PVP Institution
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  4. Supplementary Case

    Chemical Fusion (C)

    By Baucells, Manel / Müller-Trede, Johannes
    Decision Analysis
    Collection: IESE (España)
    Ref.: AD-364-E
    Published: Apr 26, 2018
    Format: PDF
    Pages: 3
    Language: English
    €6.21 PVP Institution
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  5. Case

    Oyster Oil

    By Müller-Trede, Johannes / Vinayagam, Vinoshen
    Decision Analysis
    Collection: IESE (España)
    Ref.: AD-402-E
    Published: May 29, 2026
    Format: PDF
    Pages: 3
    Language: English
    €8.53 PVP Institution
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  6. Teaching Note

    Chemical Fusion (A & B) - Teaching Note

    By Ariño, Miguel Angel / Sabrià, Frederic / Müller-Trede, Johannes
    Decision Analysis
    Collection: IESE (España)
    Ref.: ADT-39-E
    Published: Nov 27, 2018
    Format: PDF
    Pages: 3
    Language: English
    €0.00 PVP Institution
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  7. Teaching Note

    Oyster Oil - Teaching note: Conditional probability, imperfect information, and the value of information

    By Müller-Trede, Johannes / Vinayagam, Vinoshen
    Decision Analysis
    Collection: IESE (España)
    Ref.: ADT-50-E
    Published: May 29, 2026
    Format: PDF
    Pages: 5
    Language: English
    €0.00 PVP Institution
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  8. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  9. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  10. Case

    Manchester Products: A Brand Transition Challenge

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4043-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
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