Eye Care (A): A Business Manager Career

  • Reference: DPO-146-E

  • Year: 1994-2009

  • Number of pages: 18

  • Geographic Setting: España, Estados Unidos

  • Publication Date: Apr 22, 2009

  • Fecha de edición: Feb 4, 2013

  • Source: IESE (España)

  • Type of Document: Case

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Description

Alejandro Lanzagorta is having some doubts about his career as regional Business Manager of the multinational Eye Care, world leader in the development and sales of ophthalmic products. The new General Manager in Spain has brought in organizational and salary changes which clash with what has so far been done very successfully.

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Keywords

Careers & Career Planning Communication Interpersonal relations Leadership Organization Sales management strategy implementation