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Developing the Logos-Based Persuasive Speech
Neill, ConorTechnical Note DPON-110-EKnowledge and CommunicationThis note describes the preparation of the Logos-Based Speech for the IESE Managerial Communications course. It is a persuasive speech that uses reasoned argument as the primary basis for moving the audience to take action.Starting at €8.20
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Desarrollo del discurso persuasivo basado en el Logos
Neill, ConorTechnical Note DPON-110Knowledge and CommunicationEsta nota describe la preparación del discurso basado en el logos del seminario del IESE Comunicación Directiva. Se trata de un discurso persuasivo que utiliza argumentos razonados como base principal para mover a la gente a la acción.Starting at €8.20
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Developing the Logos-Based Persuasive Speech (Portuguese Version, Brazil)
Neill, ConorTechnical Note DPON-110-PBKnowledge and CommunicationThis note describes the preparation of the Logos-Based Speech for the IESE Managerial Communications course. It is a persuasive speech that uses reasoned argument as the primary basis for moving the audience to take action.Starting at €8.20
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCase IVEY-9B14M027-EStrategyHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Starting at €8.20
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La organización matricial: Aspectos básicos, problemas, competencias y herramientas
Lavezzolo, Sebastián E.; Rodríguez-Lluesma, CarlosTechnical Note DPON-122Leadership and People Management, StrategyLa estructura matricial se concibe como una manera de superar las limitaciones de los modelos organizativos funcional y divisional, explotando lo mejor de cada uno de ellos, así como evitando sus principales defectos. Distinguimos una organización matricial fundamentalmente por el hecho de reconocer dos o más dimensiones, implantando un sistema de responsabilidades de mandos duales asignadas a departamentos de función y de productos, de clientes...Starting at €8.20
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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCase IVEY-9B18A019-EMarketing, StrategyZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Starting at €8.20
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Hindustan Unilever Mulls Over E-grocery Market Option
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCase IVEY-9B15A054-EMarketing, StrategyThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Starting at €8.20
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Fashion2Go: Just Another Fashion E-Tailer
Aditya Kumar Banerjee; Rajesh PillaniaCase IVEY-9B15M127-EEntrepreneurship, StrategyIn 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go w...Starting at €8.20
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The Matrix Organization: Basic Aspects, Problems, Competencies, and Tools (French Version)
Lavezzolo, Sebastián E.; Rodríguez-Lluesma, CarlosTechnical Note DPON-122-FRLeadership and People Management, StrategyThe matrix structure is envisioned as a way to overcome the limitations of functional and divisional organizational models, making the best use of each of them while also avoiding their main flaws. We identify a matrix organization fundamentally by recognizing two or more dimensions, implementing a dual reporting system with responsibilities assigned to functional and production departments, pertaining to customers or markets, where matrix manag...Starting at €8.20
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The Matrix Organization: Basic Aspects, Problems, Competencies, and Tools (Portuguese Version, Brazil)
Lavezzolo, Sebastián E.; Rodríguez-Lluesma, CarlosTechnical Note DPON-122-PBLeadership and People Management, StrategyThe matrix structure is envisioned as a way to overcome the limitations of functional and divisional organizational models, making the best use of each of them while also avoiding their main flaws. We identify a matrix organization fundamentally by recognizing two or more dimensions, implementing a dual reporting system with responsibilities assigned to functional and production departments, pertaining to customers or markets, where matrix manag...Starting at €8.20