This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
M e Terra and Unilever (A)
Paine, Lynn Sharp; Costas, Ruth; Zogbi, PriscillaCase HBS-320075-EKnowledge and CommunicationThe case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its missio...Starting at €8.20
-
M e Terra and Unilever (A) (Portuguese version)
Paine, Lynn Sharp; Costas, Ruth; Zogbi, PriscillaCase HBS-321P03Knowledge and CommunicationThe case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its missio...Starting at €8.20
-
M e Terra and Unilever (B) (Portuguese version)
Paine, Lynn Sharp; Costas, Ruth; Cal, MarianaCase HBS-322P01Knowledge and CommunicationUnilever is making strides to integrate the operations of Mae Terra-one of Brazil's leading brands for packaged organic foods-into its own structures, after acquiring the company in 2017. Mae Terra's CEO, Alexandre Borges, must decide whether to implement his original plan as written into the purchase and sales agreement to create an advisory board to help ensure that the company maintain its mission, values and practices as part of a volume-driv...Starting at €5.74
-
Es posible programar modelos de negocio
Zamora, JavierArticle ART-3013Information Technologies, Innovation and Change, StrategyLas conexiones digitales y los datos que generan las innumerables interacciones entre organizaciones, personas y cosas han crecido de forma exponencial. Los directivos pueden utilizar esta densidad digital para mejorar sus modelos de negocio o crear otros completamente nuevos. Este artículo presenta un modelo práctico para ayudarles a sacar partido de los datos conectados e identificar los elementos programables de su propuesta de valor. El autor...Starting at €8.20
-
Pfizer: Protección global de la propiedad intelectual
Paine, Lynn Sharp; Santoro, Michael A.Case HBS-309S32EconomicsAltos funcionarios de Pfizer están evaluando su estrategia para mejorar la protección de las patentes de Pfizer en todo el mundo. El resultado de la Ronda Uruguay de negociaciones del GATT es incierto y no está claro si un acuerdo de protección de la propiedad intelectual aceptable emergerá. El caso describe cómo Pfizer ayudó a transformar la propiedad intelectual de la especialidad de un abogado a un problema de comercio internacional de preocup...Starting at €8.20
-
Bitcoin: Deciphering the Crypto-currency
Zamora, Javier; Rahnema Alavi, Ahmad; Tatarinov, KatherineCase SI-191-EEntrepreneurship, Finance, Information TechnologiesBitcoin was one of the first implementations of a concept called crypto-currency. It was built on the notion that money can be any object or any sort of record accepted as payment for goods and services and repayment of debts in a given country or socio-economic context. Bitcoin was designed around the idea of a new form of money that used cryptography to control its creation and transactions, rather than relying on central authorities. In short,...Starting at €8.20
-
Anovo Ibérica: introduciendo IA en las operaciones
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207Information Technologies, Innovation and Change, Service and Operations ManagementEn 2018 Anovo, un proveedor de servicios posventa para productos de tecnología, empezó a estudiar la posibilidad de utilizar IA para mejorar la eficiencia de sus operaciones. En 2020, ja estaba en marcha la prueba piloto de su primera implementación: un nuevo proceso de diagnóstico automatizado, que empleaba aprendizaje automático (machine learning o ML) para optimizar las operaciones de la empresa en reparación de smartphones. Hasta el momento l...Starting at €8.20
-
Paack: Harnessing Data in the Logistics Industry
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-213-EEntrepreneurship, Information Technologies, Innovation and ChangeIn early 2021, Jan de Tienda, Chief Strategy and Data Officer (CSO/CDO) of Paack and Chief Executive Officer (CEO) Fernando Benito were discussing the next steps for the rapidly growing company, which was becoming more and more complex as it grew in scale. Paack was a parcel delivery company that allowed final customers to schedule their deliveries. This reduced the number of failed delivery attempts and resulted in more convenience and efficienc...Starting at €8.20
-
crowdSPRING: "Design the Future" Competition
Káganer, Evgeny; Zamora, Javier; Oré, CarlosCase SI-180-EInformation TechnologiesThe co-founders and managing partners of crowdSPRING, a global marketplace for crowdsourced creative services located in Chicago, IL, were discussing the pipeline of ongoing projects. The development team was working at full capacity, on track for an on-time release of a set of new features and upgrades for the site. This was business as usual. There was, however, a non-trivial decision that Kimbarovsky and Samson needed to make. LG Electronics, ...Starting at €8.20
-
Paack: Harnessing Data in the Logistics Industry - Teaching Note
Zamora, Javier; Valor Sabatier, Josep; Isaac Sastre BoquetTeaching Note SIT-27-EIn early 2021, Jan de Tienda, Chief Strategy and Data Officer (CSO/CDO) of Paack and Chief Executive Officer (CEO) Fernando Benito were discussing the next steps for the rapidly growing company, which was becoming more and more complex as it grew in scale. Paack was a parcel delivery company that allowed final customers to schedule their deliveries. This reduced the number of failed delivery attempts and resulted in more convenience and efficienc...Starting at €0.00