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Icelandair (C): WOW Now
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualCase SM-1689-ECorporate Governance, Innovation and Change, StrategyThis three-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition and upward cost pressure. The case delves into the development of the airline and its "hybrid" b...Starting at €5.74
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Icelandair (C): Y ahora, WOW
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualCase SM-1689Corporate Governance, Innovation and Change, StrategyEn este caso en tres partes se presenta a Icelandair en un par de momentos decisivos de su historia reciente. En el caso A, situado a principios de 2017, en el 80 aniversario de la aerolínea, la compañía debe plantearse su estrategia tras un período impresionante de siete años de crecimiento dinámico y buenos resultados que llega a su fin de forma más o menos brusca debido a la competencia de precios extrema y la presión de los costes al alza. El...Starting at €5.74
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A Catalyst Journey During Corona Times (C)
Elvira, MartaCase DPO-744-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementAfter landing in Singapore by the end of 2020, while the COVID-19 pandemic still raged through most of the world, Cristina Ventura was immersed in intense activity. Her time in Singapore brought both many new opportunities, and time for reflection. She meditated daily on her purpose, and which projects -- and what people -- could help her maximize her impact. Ultimately, she saw herself as a catalyst for impact, connecting human, financial, and s...Starting at €5.74
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Un viaje transformador en tiempos inciertos (C)
Elvira, MartaCase DPO-744Business Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementTras aterrizar en Singapur a finales de 2020, mientras la epidemia de COVID-19 todavía afectaba la mayor parte del mundo, Cristina Ventura se encontraba inmersa en medio de una gran actividad. Su estancia en Singapur le había reportado tanto nuevas oportunidades como momentos de reflexión. Cada día meditaba sobre su propósito, sobre qué proyectos -y qué gente- podían ayudarla a maximizar su impacto. Cristina se veía a sí misma como una catalizado...Starting at €5.74
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Atam: un nuevo modelo de previsión social sostenible (C)
Elvira, Marta; Prats, Mª JuliaCase DPO-389Business Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeLa crisis económica y los sucesivos planes de desvinculación laboral de Telefónica en España iban impactando inexorablemente en la viabilidad de Atam y sus explotaciones económicas. La asociación debía culminar sus procesos de reestructuración del antiguo sistema de provisión de servicios y concentrarse en construir un nuevo modelo de institución de previsión social sostenible. Se llegó a un punto de inflexión a partir del cual Atam comenzó a ace...Starting at €5.74
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Atam: A New Model of Sustainable Social Welfare (C)
Elvira, Marta; Prats, Mª JuliaCase DPO-389-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeThe economic crisis and the successive redundancy plans of Telefónica in Spain were having an inexorable effect on the viability of Atam and its economic operations. The association had to complete its restructuring of the old service delivery system and concentrate on building a new model for a sustainable social welfare institution. A turning point was reached, from which point Atam began to speed up all the transformation processes. The case d...Starting at €5.74
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Icelandair (A, B, C, D y E) - Teaching Note
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualTeaching Note SMT-132-ECorporate Governance, Innovation and Change, StrategyThis five-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition and upward cost pressure. The case delves into the development of the airline and its "hybrid" bu...Starting at €0.00
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Creating a Cluster around a Clown: The Montreal Circus Cluster (C)
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCase SM-1599-EInnovation and Change, StrategyThe case describes the late developments of the circus cluster in Montreal. By 2007 an active community had been organized around the circus in Montreal, including forty circus companies, twenty schools, several production agencies and social-change organizations as well as hundreds of professional circus artists. The circus had also created an entire industry of specialized services including presenters, administrators, riggers, suppliers, techn...Starting at €5.74
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Creating a Cluster Around a Clown: The Montreal Circus Cluster - Teaching Note
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deTeaching Note SMT-94-EStrategyCase A of this series examines the situation of Cirque du Soleil in its early years. Despite initial success, Guy Laliberté, founder and CEO of Cirque du Soleil, is facing a number of challenges, including aspects such as increasing competition, access to the pool of talent, location and growth. All of these elements are in Laliberté's mind just before meeting with Jean Doré, the mayor of Montreal. Laliberté thinks that it will be a great opport...Starting at €0.00
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How AI Will - and Won't - Change the Way You Manage
Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, AnneloesArticle ART-3203-EInformation Technologies, Leadership and People Management, StrategyDigitalization, big data, machine learning, robotics and artificial intelligence are reshaping industries, making once strong business models obsolete, growing new enterprises with different capabilities and skill sets, disrupting companies and communities, and ushering in social change. What are the key issues for leadership, governance and management? What new competencies are needed? How should executives respond? In this article, IESE profess...Starting at €8.20