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Quarelli & Gabbianti (C)
Susaeta Erburu, Lourdes; Rodríguez, Cristina; Pin Arboledas, José RamónCase DPO-113Leadership and People ManagementEste caso es el desenlace final del caso Q&G. La compañía decide prescindir de su mítico director creativo y reorientar su negocio enfocándose a lo que tradicionalmente ha sido su "core business". Se llega a un acuerdo entre el holding y la subsidiaria italiana que ayudará a reforzar el negocio y a dar coherencia al mismo.Starting at €5.74
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La fusión de Banca Popolare (C): A toro pasado
Stein, Guido; Cuadrado, MartaCase DPO-314Business Ethics and Corporate Social Responsibility, Corporate Governance, Leadership and People ManagementLa integración técnica sobre el papel, gestionada por Massimo y supervisada por el Comité, había sido calificada de "impecable"; sin embargo, la recolocación real de la plantilla que no había salido del Banco sacó a la luz aspectos "menos bonitos". A mediados de octubre se crearon unos subcomités operativos de fusión en cada unidad, siguiendo el modelo organizativo de Banca del Norte, formados por miembros de ambas entidades cuya misión consistía...Starting at €5.74
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Field Italia, S.p.A (B)
Chinchilla, Nuria; Ribera, AlbertoCase DPO-435-ELeadership and People ManagementAbstract A: A new regional manager in the telecommunications sector has to take a decision about a former technician who became a salesman who, according to the previous manager, should be fired. Abstract B: This case explains what the regional manager did to integrate him into the sales team. Caso basado en caso "Field Iberia" de los mismos autores FH-541.Starting at €5.74
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Benati Solares
Gallo, Iñigo; Segarra, José AntonioCase M-1318MarketingEn 2013 el departamento de fotoprotección de Benati se plantea si debe responder a las promociones de la competencia. Pese a que estas promociones (ya en su tercer verano consecutivo) no hacen mucho daño en la cuota de mercado de Benati, la empresa identifica cierto descontento entre las farmacias, que son quienes venden el producto al cliente final.Starting at €8.20
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Diagnostix (B): The dark side of a family business!
Vaccaro, AntoninoCase BE-187-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementDiagnostix is a small family-owned business that provides medical services such as blood tests, services for patients with diabetes, cosmetic surgery services, etc. It was founded in 1982 by two siblings, Attilio and Romina Girgenti. Attilio, who graduated in electronic engineering, always worked on the technical side of the company and Romina, who was more entrepreneurial, managed the administrative and commercial operations. In February 2012, a...Starting at €5.74
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Diagnostix (A): The dark side of a family business!
Vaccaro, AntoninoCase BE-186-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementDiagnostix is a small family-owned business that provides medical services such as blood tests, services for patients with diabetes, cosmetic surgery services, etc. It was founded in 1982 by two siblings, Attilio and Romina Girgenti. Attilio, who graduated in electronic engineering, always worked on the technical side of the company and Romina, who was more entrepreneurial, managed the administrative and commercial operations. In February 2012, a...Starting at €8.20
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Quarelli & Gabbianti (C)
Susaeta Erburu, Lourdes; Rodríguez, Cristina; Pin Arboledas, José RamónCase DPO-113-ELeadership and People ManagementThis case study describes the ultimate outcome of the situation at Q&G. The company decides to let its renowned creative director go and to refocus the company on what has traditionally been its core business. An agreement is reached between the holding company and the Italian subsidiary that will help strengthen the business and make it more coherent.Starting at €5.74
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La misión de las misiones corporativas
Álvarez Alvarez, José Luis; Mazza, CarmeloTechnical Note FHN-287Leadership and People ManagementThe note discusses the meaning, typologies and applications of corporate missions and their relationship with business strategiesStarting at €8.20
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El grupo tecnologística
Domingo, A.; Farrán, JuanCase M-917MarketingEl grupo Pirelli, Chase Gemina y la multinacional de capital riesgo Schroeder, han formado un grupo logístico al que han traspasado las empresas del sector de la distribución y logística de las que eran propietarios en la actualidad. Pirelli aporta el grupo Fintrasporti, que realizaba la función logística para su propietario y otros clientes; Schroeder y Gemina el GLE, dentro del cual están empresas como Astro, SGD o Logiman. Con ello han formado...Starting at €8.20
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Astro - Schwarzkopf
Domingo, A.; Farrán, JuanCase M-886MarketingSchwarzkopf es una empresa alemana de productos de peluquería que posee fábricas en varios países de Europa, entre ellos Italia, donde, además, la distribución se está realizando a través de Astro, una empresa especializada. Los cambios políticos del año 1989 motivaron en Schwarzkopf la decisión de invertir en la antigua Alemania del Este, instalando una nueva fábrica que permitía centralizar la producción aprovechando las nuevas posibilidades de...Starting at €8.20