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Amazon: The Brink of Bankruptcy
Applegate, Lynda M.Case HBS-809014-EEntrepreneurshipEnables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.Starting at €8.20
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The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft
Rayport, Jeffrey; Kelley, Julia; Schwalb, NathanielCase HBS-818111-EEntrepreneurshipAs of early 2018, five U.S. technology companies-Google, Apple, Facebook, Amazon, and Microsoft-were among the largest companies in the world. Similarly, three Chinese technology firms-Baidu, Alibaba, and Tencent, or BAT-had emerged as global players due in part to the protection of China's "Great Firewall," which made it more difficult for foreign companies to compete in Chinese markets. As these companies continued to scale by branching into ne...Starting at €8.20
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Amazon.com, Inc: la transformación mediante IA
Samila, Sampsa; Sastre Boquet, IsaacCase SM-1724Information Technologies, Innovation and Change, Leadership and People Management, StrategyEste caso describe el desarrollo y utilización de la IA en Amazon. Este caso ha sido usado en clase para discutir el amplio abanico de aplicaciones de IA en Amazon, los efectos competitivos de estas aplicaciones, el proceso para desarrollar estas aplicaciones, y el estado actual de la organización de Amazon.Starting at €8.20
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Amazon.com, Inc: The AI Transformation
Samila, Sampsa; Sastre Boquet, IsaacCase SM-1724-EInformation Technologies, Innovation and Change, Leadership and People Management, StrategyThis case describes the development and application of AI at Amazon. This case has been used to discuss in class the wide range of AI applications at Amazon, the competitive effects of those AI applications, the process to develop those AI applications, and the current state of Amazon organization.Starting at €8.20
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Olapic en la nube de Amazon.com
Sieber, Sandra; Zamora, Javier; Sek, Tomasz; Goetschi, BeatCase SI-182Entrepreneurship, Information Technologies, Innovation and ChangeLa mañana del 21 de abril de 2011, Alex Dantart, director técnico de Olapic, estaba listo para dirigir la última prueba del nuevo servicio de la empresa start-up de tecnologías de la información y la comunicación (TIC) con sede en Nueva York, uPhoto. La fecha de lanzamiento de este innovador servicio de crowdsourcing de fotografías, encargado por el primer cliente corporativo de Olapic, el New York Daily News (NYDN), se anunció para finales de ab...Starting at €8.20
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The Impact Of Digital Technologies On The Paid Content Market: Examining The Netflix Paradigm
Sood, Sanjay; Corredoira, Loreto; Urgellés, Alicia Mª; Villanueva, JulianTechnical Note MN-384-EInformation Technologies, Knowledge and Communication, MarketingThe arrival of digital distributors such as Hulu, Netflix and iTunes to the digital media landscape has brought about substantial changes to the television and movie industry. While the observed growth of the new streaming models is definitely encouraging, the question remains as to whether the new media companies will be able to deliver a significant return on investment. This technical note attempts to summarize the advances of the television a...Starting at €8.20
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Amazon.com--2002 (Spanish version)
Leschly, Stig; Roberts, Michael J.; Sahlman, William A.; Thedinga, ToddCase HBS-805S17EntrepreneurshipDescribe la evolución de Amazon.com y su modelo de negocio desde su fundación. En concreto, se analiza la transformación del Amazonas desde un e-Tailer a una plataforma de comercio y su iniciativa de mercado, que ha llevado a esto. También describe los aspectos económicos de diferentes modelos de comercio que Amazon emplea y discute una decisión confrontar Jeff Bezos con respecto a cómo la empresa debe participar en el segmento de ropa.Starting at €8.20
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How to Win with Machine Learning
Agrawal, Ajay; Gans, Joshua; Goldfarb, AviArticle HBS-R2005L-EInformation TechnologiesMany companies can dramatically improve their products and services by using machine learning--an application of artificial intelligence that involves generating predictions from data inputs. Amazon, Google, and other tech giants are already experts at taStarting at €8.20
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Olapic on Amazon.com's Cloud
Sieber, Sandra; Zamora, Javier; Sek, Tomasz; Goetschi, BeatCase SI-182-EEntrepreneurship, Information Technologies, Innovation and ChangeOn the morning of April 21, 2011, Alex Dantart, CTO of Olapic, was about to run the final testing of his New York-based IT start-up company's new service, uPhoto. The launch date of this innovative photo crowdsourcing service commissioned by Olapic's first corporate client, the newspaper the New York Daily News (NYDN), was slated for the end of April. Although it seemed that the Internet connection was working, Dantart was puzzled when he realize...Starting at €8.20
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Olapic on Amazon.com's Cloud (French Version)
Sieber, Sandra; Zamora, Javier; Sek, Tomasz; Goetschi, BeatCase SI-182-FREntrepreneurship, Information Technologies, Innovation and ChangeOn the morning of April 21, 2011, Alex Dantart, CTO of Olapic, was about to run the final testing of his New York-based IT start-up company's new service, uPhoto. The launch date of this innovative photo crowdsourcing service commissioned by Olapic's first corporate client, the newspaper the New York Daily News (NYDN), was slated for the end of April. Although it seemed that the Internet connection was working, Dantart was puzzled when he realize...Starting at €8.20