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OpenAI y el mercado de los grandes modelos de lenguaje
Samila, Sampsa; Berrone, PascualCase SM-1742Business Ethics and Corporate Social Responsibility, Innovation and Change, StrategyEl caso se centra en Sam Altman, el CEO de OpenAI, y las trascendentales decisiones que debía tomar con respecto al rumbo de la empresa en un mercado, el de los grandes modelos de lenguaje (LLM), que crecía rápidamente. Gracias al éxito del GPT-4, OpenAI se había convertido en un actor prominente del sector, y Altman tenía que elaborar una estrategia integral con la que mantener la posición de la empresa y, al mismo tiempo, sortear los complejos ...Starting at €8.20
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IESE On. Sustainable Leadership
Ferraro, Fabrizio; Rosenberg, Mike; Berrone, Pascual; Vergara, Carles; Ormazabal, Gaizka; Duro, Miguel; Sáez de Tejada, AnnaDossier DOS-41-EBusiness Ethics and Corporate Social Responsibility, Finance, Service and Operations Management, StrategyThe world is faced with grand challenges, such as climate change, poverty and inequality. At IESE, we believe business can play a significant role in solving these seemingly intractable problems.
In this curated collection of articles from IESE faculty, you will find the insight you need to know to lead your organization in the transition to a sustainable future.
This IESE On includes the articles:
- Tackling Sustainability, F...Starting at €15.00
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A la hora de innovar, piense "en verde"
Berrone, PascualArticle ART-1539Business Ethics and Corporate Social ResponsibilityEl estudio de las industrias contaminantes de Estados Unidos ha permitido al profesor de IESE Pascual Berrone dar con la mejor fórmula para subirse al imparable tren del movimiento verde. Su receta es híbrida: prestar atención a las influencias externas sin dejar de buscar inspiración en los recursos internos. Una combinación ganadora que proporciona legitimidad social, mejora los resultados y distingue a la empresa de sus rivales.Starting at €8.20
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Now Everybody Can Fly: AirAsia
Wang, Daxue; Ricart, Joan EnricCase DG-1485-EBusiness Ethics and Corporate Social Responsibility, Corporate GovernanceThis case details how AirAsia, a Malaysian airline, was transformed into a successful low-cost airline through its well-defined business model. The emergence of low-cost airlines in Asia led to increasingly intense competition in the industry. By forming joint ventures across Asia, AirAsia is trying to gain advantages with its Pan-Asia plan. With such a plan, the low-cost carrier would obviously face the risk of overexpansion. This case study exp...Starting at €8.20
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Ahora todo el mundo puede volar: AirAsia
Wang, Daxue; Ricart, Joan EnricCase DG-1485Business Ethics and Corporate Social Responsibility, Corporate GovernanceEste caso detalla cómo AirAsia, una línea aérea malasia, se transformó en una línea aérea de bajo coste de éxito gracias a un modelo de negocio bien definido. La aparición de líneas aéreas de bajo coste en Asia provocó una competencia creciente en el sector. Formando 'joint ventures' con distintas compañías asiáticas, AirAsia intenta lograr una posición de ventaja con su plan Pan-Asia. Con este plan, la línea aérea de bajo coste evidentemente cor...Starting at €8.20
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OpenAI and the Large Language Model Market
Samila, Sampsa; Berrone, PascualCase SM-1742-EBusiness Ethics and Corporate Social Responsibility, Innovation and Change, StrategyThe case study centered on Sam Altman, the CEO of OpenAI, as he faced critical decisions regarding the company's future direction in the rapidly growing large language model (LLM) market. With the success of GPT-4, OpenAI became a prominent player in the industry, and Altman had to develop a comprehensive strategy to maintain this position while navigating a complex array of challenges. The case explored key issues such as competitive dynamics, f...Starting at €8.20
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OpenAI and the Large Language Model Market - Teaching Note
Samila, Sampsa; Berrone, Pascual; Sastre Boquet, IsaacTeaching Note SMT-144-EBusiness Ethics and Corporate Social Responsibility, Innovation and Change, StrategyThe case study centered on Sam Altman, the CEO of OpenAI, as he faced critical decisions regarding the company's future direction in the rapidly growing large language model (LLM) market. With the success of GPT-4, OpenAI became a prominent player in the industry, and Altman had to develop a comprehensive strategy to maintain this position while navigating a complex array of challenges. The case explored key issues such as competitive dynamics, f...Starting at €0.00
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La gobernanza inteligente, clave para las 'smart cities'
Enric Ricart, Joan; Berrone, PascualArticle HDBR-5Business Ethics and Corporate Social ResponsibilityUna ciudad inteligente es aquella que ha conseguido crear un ecosistema adecuado para aprovechar al máximo la tecnología, con el objetivo de mejorar la calidad de vida de sus habitantes. Para lograrlo es necesario desarrollar una gobernanza inteligente, basada en una buena planificación estratégica urbana (es decir, con una definición detallada sobre qué tipo de ciudad se quiere ser), que cuente con procesos de colaboración (entre entidades públi...Starting at €8.20
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IESE On. Liderazgo Sostenible
Ferraro, Fabrizio; Rosenberg, Mike; Berrone, Pascual; Vergara, Carles; Ormazabal, Gaizka; Duro, Miguel; Sáez de Tejada, AnnaDossier DOS-41Business Ethics and Corporate Social Responsibility, Finance, Service and Operations Management, StrategyEl mundo se enfrenta a grandes desafíos como el cambio climático, la pobreza y la desigualdad. En el IESE, creemos que las empresas pueden desempeñar un papel clave a la hora de resolver estos problemas aparentemente intratables.
En esta colección de artículos seleccionados por el profesorado del IESE, encontrarás la información que necesitas para liderar la transición de tu organización hacia un futuro sostenible.
En este IESE ...Starting at €15.00
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Now Everybody Can Fly: AirAsia - Teaching Note
Wang, Daxue; Ricart, Joan EnricTeaching Note DGT-41-EBusiness Ethics and Corporate Social Responsibility, Corporate GovernanceThe teaching note for the case DG-1485-E. The case tells how AirAsia, a Malaysian company, has transformed into a respectable low-cost airline through its well-defined business model, among other factors. The recent emergence of low-cost airlines in Asia has shaken the industry and incumbents are forced to respond, unavoidably leading to intense competition. Not surprisingly, the Asian political and business environments gave birth to unique grow...Starting at €0.00