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Amazon+Whole Foods: un nuevo actor en el sector
Audicana Arcas, J.; Arribas Hervás, L.; Andrade Nuñez, J.Case IIST-PI-189Service and Operations ManagementEn 16 de junio Amazon, con más de 300 millones de clientes activos y 380.000 empleados y ventas que superan los 135 billones de dólares norteamericanos (año 2016), anuncia su intención de adquirir Whole Foods por 13.7 billones de dólares. Whole Foods es un retailer con sede en Austín (Texas), ventas que exceden los $16 billones al año y más de 477 tiendas en EE.UU., Canadá y Reino Unid, y que ostenta el liderazgo en alimentos orgánicos y comida s...Starting at €8.20
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Unes Supermarkets e il Viaggiator Goloso: Building a Brand (Italian Version)
Audicana Arcas, J.; Loring Olmedo, S.; Andrade Nuñez, J.Case IIST-PI-190-I-ITService and Operations ManagementUNES is a young company of medium size supermarkets that has starred in a turnaround, evolving from losing money, to achieving it, listening to the market and making brave bets to respond to it ("Every day low prices, private brand, fresh, private brand Premium, pop-up shops, single brand supermarkets, alliance with Amazon, etc.), creating its own business model, "the supermarket against the tide". After several years of launching and managing pr...Starting at €8.20
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Barcelona: A Roman Village Becoming a Smart City (Abridged)
Carrasco, Carlos; Ricart, Joan Enric; Berrone, PascualCase SM-1646-EInformation Technologies, Innovation and Change, StrategyOn July 2, 2014, Josep Ramon Ferrer, director of the ICT and smart city strategy at Barcelona City Council, finished the second round of meetings with the companies selected to participate in the competitive dialogue to create City OS, Barcelona's operating system. City OS was one of the key milestones in Barcelona's smart city strategy. It aimed to enable the council to acquire and process data from urban operations in a rapid, efficient, effect...Starting at €8.20
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The Promotion Process at Chung and Dasgupta, LLP (Spanish version)
Larkin, Ian I.; Huang, KarenCase HBS-917S29Leadership and People ManagementSupplemental Information on Jordan Ramirez and Casey Clark" (914-045). The cases provide a rich backdrop to explore issues around firm-specific human capital, and can also be used to discuss subjective performance evaluation, best practices when giving employee feedback, and careers at professional service firms.Starting at €8.20
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General Instructions (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S24StrategyV-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation about agency issues, misaligned incentives, and the (mis)use of contingent contracts.Starting at €8.20
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Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S28StrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
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Alibaba Group: Un ecosistema al servicio de la digitalización global.
Audicana Arcas, J.; Martínez Jiménez, M.Case IIST-PI-211Service and Operations ManagementALIBABA era en 2020 la empresa de tecnología más poderosos de China y una de las principales del planeta. Su objetivo era facilitar los negocios en cualquier lugar del mundo, mediante la creación de un ecosistema donde cada empresa tenía libertad para fijar su estrategia. Su apuesta por España, cabeza de puente para Europa, se encontraba en sus años de despegue en un momento convulso tanto por las tensiones comerciales internacionales como por la...Starting at €8.20
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Alibaba Group: An ecosystem at the service of global digitization
Audicana Arcas, J.; Martínez Jiménez, M.Case IIST-PI-211-E-EService and Operations ManagementBy 2020, ALIBABA was the most powerful technology company in China and one of the leading companies on the planet. Its goal was to facilitate business anywhere in the world by creating an ecosystem where each company was free to set its own strategy. Alibaba’s bet on Spain, a bridgehead for Europe, was taking-off the ground during times of upheaval due to tensions in international trade and the health situation caused by the COVID-20 pandemic. Th...Starting at €8.20
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MAKRO, socio de la hostelería independiente
Audicana Arcas, J.; Andrade Nuñez, J.Case IIST-PI-232Service and Operations ManagementEn plena pandemia y con una caída del 30% de la hostelería MAKRO afrontaba el reto de acelerar su objetivo de convertirse en el socio de los más de 300.000 hosteleros de España. Eran consciente de que les quedaba camino por recorrer, pero con un ambicioso plan de marketing de guerrilla y fuerza de ventas en la calle querían conseguirlo. Se preguntaban ¿Qué estamos haciendo bien y que tenemos que re-pensarnos? ¿Qué herramientas necesita nuestro eq...Starting at €8.20
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Grupo Exito: A value proposition for all
Audicana Arcas, J.; Martínez Jiménez, M.; Andrade Nuñez, J.Case IIST-PI-228-E-EService and Operations ManagementGrupo Éxito was a leading retailer in South American retail. However, with the arrival of low-cost, e-commerce, and last-mile delivery in 2019, it began to see its market share eroded in Colombia. Trends in Colombian retail did not help, as consumer habits had changed and now focused more on digitization, last-mile delivery companies, seeking speed and convenience. Along with this, COVID-19 arrived in 2020 and accelerated this change in trends. É...Starting at €8.20