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Harnessing the Crowd in the Age of the Machine
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Reference: ENT-3672-E
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Number of pages: 7
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Publication Date: Jun 18, 2018
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Source: IESE (España)
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Type of Document: Article
Description
Of the three main trends shaping the business world -- machine, platform, crowd -- MIT research scientist Andrew McAfee believes the crowd is the way to leverage human knowledge, expertise and enthusiasm for innovation. In this interview, he unpacks six core principles for harnessing the crowd to develop something significant. Vitally, though mediated by technology, crowd-based co-creation still relies on the best human abilities -- an important point to bear in mind amid growing fears of machines' vastly superior computing power. He doesn't foresee machines replacing humans, but rather sees a rebalancing between minds and machines, between products and platforms, and between the core and the crowd. In the future, human abilities, excellent goods and services, and strong organizational capabilities will likely remain essential to business success.
Keywords
Airbnb
Alibaba
AlphaGo
Artificial intelligence
clear outcomes
crowd
crowdsource
Data
Erik Brynjolfsson
Facebook
Fan Hui
GE Appliances
geeky leadership
GNU General Public License
Google DeepMind
Karim Lakhani
Kentucky
Kevin Boudreau
Lee Sedol
Linus Torvalds
Linux
machine
machine intelligence
Massachusetts Institute of Technology
Microsoft Windows
MIT
noncredentialism
Opal Nugget Ice Maker
openness
platform
prototype
self-organization
slack
Tom Goodwin
Uber
University of Louisville
verifiable and reversible contributions