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  1. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Article

    Un buen diagnóstico, el mejor remedio

    By Hanssens, Dominique
    Marketing
    Collection: IESE (España)
    Ref.: ART-1791
    Published: Jun 15, 2010
    Format: PDF
    Pages: 7
    Language: Spanish
    €8.53 PVP Institution
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  4. Article

    Beating Recession Fatigue Requires Right Diagnosis

    By Hanssens, Dominique
    Marketing
    Collection: IESE (España)
    Ref.: ART-1791-E
    Published: Jun 15, 2010
    Format: PDF
    Pages: 7
    Language: English
    €8.53 PVP Institution
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  5. Article

    El camino de la familia empresaria a la <i>family office</i>

    By Roure Alomar, Juan / Segurado Llorente, Juan Luis
    Corporate Governance
    Entrepreneurship
    Collection: IESE (España)
    Ref.: ART-2596
    Published: Sep 20, 2014
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  6. Article

    Paths to Keep Wealth in Family Hands

    By Roure Alomar, Juan / Segurado Llorente, Juan Luis
    Corporate Governance
    Entrepreneurship
    Collection: IESE (España)
    Ref.: ART-2596-E
    Published: Sep 20, 2014
    Format: PDF
    Pages: 7
    Language: English
    €8.53 PVP Institution
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  7. Case

    Retail Display Solutions Inc.

    By Klueter, Thomas Maximilian / Soler, Edi
    Marketing
    Innovation and Change
    Decision Analysis
    Collection: IESE (España)
    Ref.: ASN-103-E
    Published: Jul 21, 2023
    Format: PDF
    Pages: 4
    Language: English
    €8.53 PVP Institution
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  8. Case

    Deadly Advertising: The Tobacco Case (A)

    By Olale, Esther / Vaccaro, Antonino
    Corporate Governance
    Economics
    Business Ethics and Corporate Social Responsibility
    Collection: IESE (España)
    Ref.: BE-176-E
    Published: Sep 3, 2012
    Format: PDF
    Pages: 3
    Language: English
    €8.53 PVP Institution
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  9. Supplementary Case

    Deadly Advertising: The Tobacco Case (B)

    By Olale, Esther / Vaccaro, Antonino
    Corporate Governance
    Economics
    Business Ethics and Corporate Social Responsibility
    Collection: IESE (España)
    Ref.: BE-177-E
    Published: Sep 3, 2012
    Format: PDF
    Pages: 3
    Language: English
    €6.21 PVP Institution
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  10. Case

    Risk Management at Lehman Brothers, 2007-2008

    By Maedler, Markus / van Etten, Scott
    Accounting and Control
    Corporate Governance
    Collection: IESE (España)
    Ref.: C-758-E
    Published: Jun 27, 2013
    Format: PDF
    Pages: 41
    Language: English
    €8.53 PVP Institution
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    Teaching Note Exc. professors
    Other supplements
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