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Showing 10 of 180 results

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  1. Case

    Medicines Co.

    By Gourville, John T.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-502006-E
    Published: Jul 3, 2001
    Reviewed: Aug 9, 2005
    Format: PDF
    Pages: 18
    Language: English
    €8.53 PVP Institution
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  2. Case

    Biopure Corp. (Spanish version)

    By Gourville, John T.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-502S01
    Published: May 29, 1998
    Reviewed: May 27, 1999
    Format: PDF
    Pages: 22
    Language: Spanish
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  3. Case

    Tweeter etc. (Spanish version)

    By Gourville, John T. / Wu, George
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-502S18
    Published: Oct 21, 1996
    Reviewed: Apr 15, 1997
    Format: PDF
    Pages: 27
    Language: Spanish
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  4. Case

    Customer Profitability and Lifetime Value

    By Ofek, Elie
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-503019-E
    Published: Aug 7, 2002
    Reviewed: Nov 22, 2016
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  5. Case

    Eli Lilly: Developing Cymbalta

    By Ofek, Elie / Laufer, Ron
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-507044-E
    Published: Nov 27, 2006
    Reviewed: Jul 30, 2008
    Format: PDF
    Pages: 28
    Language: English
    €8.53 PVP Institution
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  6. Case

    AmorePacific

    By Ofek, Elie / Herman, Kerry
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-507070-E
    Published: Apr 6, 2007
    Reviewed: Jun 3, 2008
    Format: PDF
    Pages: 12
    Language: English
    €8.53 PVP Institution
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  7. Case

    Octone Records

    By Elberse, Anita / Ofek, Elie
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-507082-E
    Published: Jun 29, 2007
    Reviewed: Apr 18, 2016
    Format: PDF
    Pages: 27
    Language: English
    €8.53 PVP Institution
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  8. Case

    Hasbro Games: POX (A) (Spanish Version)

    By Godes, David B. / Ofek, Elie
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-507S01
    Published: Dec 20, 2004
    Reviewed: Oct 31, 2005
    Format: PDF
    Pages: 19
    Language: Spanish
    €8.53 PVP Institution
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  9. Teaching Note

    Eli Lilly: Developing Cymbalta, Teaching Note

    By Ofek, Elie
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-508061-E
    Published: Dec 7, 2007
    Reviewed: Jan 30, 2008
    Format: PDF
    Pages: 23
    Language: English
    €0.00 PVP Institution
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  10. Case

    Sony PlayStation 3: Game Over

    By Ofek, Elie
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-508076-E
    Published: Mar 10, 2008
    Reviewed: Apr 14, 2008
    Format: PDF
    Pages: 26
    Language: English
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