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  1. Article

    Qué puede hacer por ti el marketing experiencial

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Selling Experiences to Connect With Consumers

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981-E
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Dossier

    Estrategias para atraer al nuevo consumidor

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Spanish
    €15.60 PVP Institution
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  4. Dossier

    Strategies to Reach the Changing Consumer

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-E
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: English
    €15.60 PVP Institution
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  5. Dossier

    Strategies to Reach the Changing Consumer (Portuguese Version)

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-PB
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Portuguese Brasil
    €15.60 PVP Institution
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  6. Case

    Medicines Co.

    By Gourville, John T.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-502006-E
    Published: Jul 3, 2001
    Reviewed: Aug 9, 2005
    Format: PDF
    Pages: 18
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  7. Case

    Biopure Corp. (Spanish version)

    By Gourville, John T.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-502S01
    Published: May 29, 1998
    Reviewed: May 27, 1999
    Format: PDF
    Pages: 22
    Language: Spanish
    €8.53 PVP Institution
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    Other supplements
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  8. Case

    Tweeter etc. (Spanish version)

    By Gourville, John T. / Wu, George
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-502S18
    Published: Oct 21, 1996
    Reviewed: Apr 15, 1997
    Format: PDF
    Pages: 27
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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  9. Case

    Ti-Tech (A)

    By Shapiro, Benson P. / Gourville, John T. / Cline, Craig E.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-508095-E
    Published: Apr 25, 2008
    Reviewed: May 16, 2012
    Format: PDF
    Pages: 16
    Language: English
    €8.53 PVP Institution
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  10. Supplementary Case

    Ti-Tech (B)

    By Shapiro, Benson P. / Gourville, John T.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-508096-E
    Published: Apr 25, 2008
    Format: PDF
    Pages: 2
    Language: English
    €6.21 PVP Institution
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