English
Español
Toggle Nav
Search
My Cart
Menu

Default Category

Showing 10 of 1456 results

Page
Set Ascending Direction
  1. Magazine

    IESE Business School Insight, 157. El Pacto Verde

    By IESE Insight
    Corporate Governance
    Marketing
    Service and Operations Management
    ...
    Collection: IESE (España)
    Ref.: 75102
    Published: Dec 1, 2020
    Format: PDF
    Pages: 83
    Language: Spanish
    €22.88 PVP Institution
    See details Add to Wish List
  2. Article

    Tu producto no entra en una categoría clara. ¡Cambia la forma de explicarlo!

    By Boulongne, Romain
    Marketing
    Collection: IESE (España)
    Ref.: 75541
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List
  3. Dossier

    La revolución del retail. Cómo afrontar el futuro omnicanal ante la difusa frontera entre la compra física y online

    By IESE Insight
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: 76197
    Published: Sep 1, 2022
    Format: PDF
    Pages: 27
    Language: Spanish
    €15.60 PVP Institution
    See details Add to Wish List
  4. Magazine

    IESE Business School Insight, 162. La revolución del retail

    By IESE Insight
    Economics
    Marketing
    Service and Operations Management
    ...
    Collection: IESE (España)
    Ref.: 76198
    Published: Sep 1, 2022
    Format: PDF
    Pages: 85
    Language: Spanish
    €22.88 PVP Institution
    See details Add to Wish List
  5. Case

    Camisetas para el Eintracht Frankfurt

    By Guinand C. / Heukamp, Franz
    Marketing
    Collection: IESE (España)
    Ref.: AD-298
    Published: Nov 27, 2006
    Format: PDF
    Pages: 4
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
    See details Add to Wish List
  6. Case

    O lançamento da super bock "Mini" (A). Estudos de Mercado na Indústria Alimentar

    By Martins, Ramiro / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-686-PP
    Published: Mar 31, 2007
    Reviewed: Mar 31, 2007
    Format: PDF
    Pages: 25
    Language: Portuguese Portugal
    €8.53 PVP Institution
    See details Add to Wish List
  7. Supplementary Case

    O lançamento da super bock "Mini" (B). Estudos de Mercado na Indústria Alimentar

    By Martins, Ramiro / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-687-PP
    Published: Mar 31, 2007
    Reviewed: Mar 31, 2007
    Format: PDF
    Pages: 2
    Language: Portuguese Portugal
    €6.21 PVP Institution
    See details Add to Wish List
  8. Teaching Note

    Vêgê (A) - Reposicionamento de Marca na Indústria Alimentar - Teaching Note

    By Martins, Ramiro / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-876 TN-PP
    Published: Jun 30, 2009
    Reviewed: Jun 30, 2009
    Format: PDF
    Pages: 18
    Language: Portuguese Portugal
    €0.00 PVP Institution
    See details Add to Wish List
  9. Case

    Vêgê (A) - Reposicionamento de Marca na Indústria Alimentar

    By Martins, Ramiro / Mendo, Susana / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-876-PP
    Published: Apr 30, 2009
    Reviewed: Jun 30, 2009
    Format: PDF
    Pages: 28
    Language: Portuguese Portugal
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  10. Supplementary Case

    Vêgê (B) - Extracto de Estudo Qualitativo Realizado em Junho de 2006

    By Martins, Ramiro / Mendo, Susana / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-877-PP
    Published: Apr 30, 2009
    Reviewed: Jun 30, 2009
    Format: PDF
    Pages: 3
    Language: Portuguese Portugal
    €6.21 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List

Showing 10 of 1456 results

Page
Set Ascending Direction
Shop By
Applied filters
  1. Document Areas
    Marketing
  2. Language
    Spanish
  3. Language
    Portuguese
Clear All
Filters
Catalog
  1. Cases 1078 items
  2. Readings 373 items
  3. Tools 1 item
Document Areas
  1. Decision Analysis 374 items
  2. Knowledge and Communication 475 items
  3. Accounting and Control 588 items
  4. Strategic Management 307 items
  5. Economics 600 items
  6. Family-owned business 60 items
  7. Business Ethics and Corporate Social Responsibility 467 items
  8. Finance 1248 items
  9. Corporate Governance 383 items
  10. Entrepreneurship 734 items
  11. Innovation and Change 559 items
  12. Leadership and People Management 2516 items
  13. Marketing 1456 items
  14. Negotiation 93 items
  15. Service and Operations Management 1421 items
  16. Information Technologies 415 items
Publication Year
  1. This year 14 items
  2. Last two years 36 items
  3. Last five years 98 items
  4. Over five years 1358 items
Number of pages
  1. 1 – 5 173 items
  2. 6 - 10 264 items
  3. 11 - 20 470 items
  4. 21 + 537 items
Language
  1. Chinese 3 items
  2. English 4044 items
  3. French 4 items
  4. Italian 4 items
  5. Japanese 1 item
  6. Spanish 1423 items
  7. Portuguese 33 items
Collection
  1. IESE (España) 536 items
  2. IPADE (México) 3 items
  3. IEEM (Uruguay) 2 items
  4. Ivey Business School (Canada) 44 items
  5. INALDE (Colombia) 11 items
  6. HBSP (USA) 649 items
  7. San Telmo (España) 143 items
  8. AESE (Portugal) 5 items
  9. Darden University of Virginia (USA) 3 items
  10. ESE (Chile) 12 items
  11. Stanford Graduate School of Business (USA) 2 items
  12. INSEAD (France) 16 items
  13. INCAE (Costa Rica - Nicaragua) 24 items
  14. Harvard Deusto Business Review (España) 6 items
Authors
  1. Agell, Pere 19 items
  2. Avery, Jill 18 items
  3. Cespedes, Frank V. 22 items
  4. Chiesa, Cosimo 18 items
  5. de Toro, Juan Manuel 37 items
  6. Deighton, John 29 items
  7. Dolan, Robert J. 35 items
  8. Elberse, Anita 22 items
  9. Farrán, Juan 48 items
  10. Ferrándiz, Luis 20 items
  11. Font, Vicente 22 items
  12. Fournier, Susan 17 items
  13. Gallo, Iñigo 27 items
  14. García del Pueyo, J. L. 37 items
  15. García Pont, Carlos 16 items
  16. Godes, David B. 20 items
  17. Gupta, Sunil 16 items
  18. IESE Insight 27 items
  19. Moon, Youngme 29 items
  20. Narayandas, Das 18 items
  21. Nueno, José Luis 72 items
  22. Oliver, Xavier 20 items
  23. Parés Canalias, Francisco 31 items
  24. Quelch, John A. 83 items
  25. Rangan, V. Kasturi 38 items
  26. Renart, Lluís G. 45 items
  27. Segarra, José Antonio 59 items
  28. Villafuerte Martín, A. 30 items
  29. Villafuerte Martin, Antonio 21 items
  30. Villanueva, Julian 57 items
Free cases
  1. Yes 3 items
Geographic areas
  • Geografic Areas 672 items
    • America 320 items
    • Asia 65 items
      • South Asia 18 items
        • India 18 items
      • East Asia 36 items
        • China 19 items
    • Europe 324 items
      • Southern Europe 237 items
        • Spain 224 items
      • Western Europe 41 items
        • France 19 items
      • Channel Islands 23 items
        • United Kingdom 20 items

Simulations

Offer your students new learning experiences.