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  1. Case

    The Launching of the Super Bock Mini (A). Market Studies in the Food Industry

    By Martins, Ramiro / Porfírio, Mario / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-686(I)-E
    Published: Mar 31, 2007
    Reviewed: Oct 31, 2008
    Format: PDF
    Pages: 25
    Language: English
    €8.53 PVP Institution
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  2. Supplementary Case

    The Launching of the Super Bock Mini (B). Market Studies in the Food Industry

    By Martins, Ramiro / Porfírio, Mario / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-687(I)-E
    Published: Mar 31, 2007
    Reviewed: Oct 31, 2008
    Format: PDF
    Pages: 2
    Language: English
    €6.21 PVP Institution
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  3. Teaching Note

    Vêgê (A) - Brand Repositioning in the Food Industry - Teaching Note

    By Martins, Ramiro / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-876(I) TN-E
    Published: Jun 30, 2009
    Reviewed: Jul 30, 2009
    Format: PDF
    Pages: 17
    Language: English
    €0.00 PVP Institution
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  4. Case

    Vêgê (A) - Brand Repositioning in the Food Industry

    By Martins, Ramiro / Mendo, Susana / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-876(I)-E
    Published: Apr 30, 2009
    Reviewed: Jul 31, 2009
    Format: PDF
    Pages: 28
    Language: English
    €8.53 PVP Institution
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  5. Supplementary Case

    Vêgê (B) - Extract from Qualitative Study of June 2006

    By Martins, Ramiro / Mendo, Susana / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-877(I)-E
    Published: Apr 30, 2009
    Reviewed: Jul 30, 2009
    Format: PDF
    Pages: 3
    Language: English
    €6.21 PVP Institution
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  6. Article

    Don't Manage Waits, Manage Experiences

    By Bitran, Gabriel R. / Ferrer, Juan Carlos / Rocha e Oliveira, Paulo
    Marketing
    Service and Operations Management
    Collection: IESE (España)
    Ref.: ART-1451-E
    Published: Jun 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  7. Article

    Are You Ready for the Co-Creation Movement?

    By Ramaswamy, Venkat
    Marketing
    Collection: IESE (España)
    Ref.: ART-1535-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 7
    Language: English
    €8.53 PVP Institution
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  8. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  9. Article

    Purchase Precedes Trust in Retailer

    By Castaldo, Sandro
    Business Ethics and Corporate Social Responsibility
    Marketing
    Collection: IESE (España)
    Ref.: ART-1601-E
    Published: Dec 15, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  10. Article

    Tailoring Your Strategy to Fit the Culture

    By de Mooij, Marieke
    Marketing
    Collection: IESE (España)
    Ref.: ART-1787-E
    Published: Jun 15, 2010
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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