English
Español
Toggle Nav
Search
My Cart
Menu

Default Category

Showing 10 of 602 results

Page
Set Ascending Direction
  1. Article

    Tu producto no entra en una categoría clara. ¡Cambia la forma de explicarlo!

    By Boulongne, Romain
    Marketing
    Collection: IESE (España)
    Ref.: 75541
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List
  2. Case

    Camisetas para el Eintracht Frankfurt

    By Guinand C. / Heukamp, Franz
    Marketing
    Collection: IESE (España)
    Ref.: AD-298
    Published: Nov 27, 2006
    Format: PDF
    Pages: 4
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
    See details Add to Wish List
  3. Case

    T-Shirts for Eintracht Frankfurt

    By Guinand C. / Heukamp, Franz
    Marketing
    Collection: IESE (España)
    Ref.: AD-298-E
    Published: Dec 7, 2005
    Format: PDF
    Pages: 3
    Language: English
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
    See details Add to Wish List
  4. Case

    The Jia Wu Expansion

    By Alegre, Inés / Canela, Miguel Ángel
    Marketing
    Decision Analysis
    Collection: IESE (España)
    Ref.: ADFC-3-E
    Published: Sep 10, 2013
    Format: PDF
    Pages: 2
    Language: English
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
    See details Add to Wish List
  5. Case

    Jia Wu Goes West

    By Alegre, Inés / Canela, Miguel Ángel / Güçlü, Burçin
    Marketing
    Decision Analysis
    Collection: IESE (España)
    Ref.: ADFC-4-E
    Published: Oct 13, 2014
    Format: PDF
    Pages: 1
    Language: English
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
    See details Add to Wish List
  6. Supplementary Case

    The Launching of the Super Bock Mini (B). Market Studies in the Food Industry

    By Martins, Ramiro / Porfírio, Mario / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-687(I)-E
    Published: Mar 31, 2007
    Reviewed: Oct 31, 2008
    Format: PDF
    Pages: 2
    Language: English
    €6.21 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  7. Supplementary Case

    O lançamento da super bock "Mini" (B). Estudos de Mercado na Indústria Alimentar

    By Martins, Ramiro / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-687-PP
    Published: Mar 31, 2007
    Reviewed: Mar 31, 2007
    Format: PDF
    Pages: 2
    Language: Portuguese Portugal
    €6.21 PVP Institution
    See details Add to Wish List
  8. Supplementary Case

    Vêgê (B) - Extract from Qualitative Study of June 2006

    By Martins, Ramiro / Mendo, Susana / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-877(I)-E
    Published: Apr 30, 2009
    Reviewed: Jul 30, 2009
    Format: PDF
    Pages: 3
    Language: English
    €6.21 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  9. Supplementary Case

    Vêgê (B) - Extracto de Estudo Qualitativo Realizado em Junho de 2006

    By Martins, Ramiro / Mendo, Susana / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-877-PP
    Published: Apr 30, 2009
    Reviewed: Jun 30, 2009
    Format: PDF
    Pages: 3
    Language: Portuguese Portugal
    €6.21 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  10. Article

    Pasaporte al éxito global

    By IESE Insight
    Knowledge and Communication
    Leadership and People Management
    Marketing
    Collection: IESE (España)
    Ref.: ART-2591
    Published: Sep 20, 2014
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
    See details Add to Wish List

Showing 10 of 602 results

Page
Set Ascending Direction
Shop By
Applied filters
  1. Document Areas
    Marketing
  2. Number of pages
    1 – 5
Clear All
Filters
Catalog
  1. Cases 360 items
  2. Readings 219 items
  3. Tools 15 items
Document Areas
  1. Decision Analysis 401 items
  2. Knowledge and Communication 288 items
  3. Accounting and Control 549 items
  4. Strategic Management 143 items
  5. Economics 409 items
  6. Family-owned business 12 items
  7. Business Ethics and Corporate Social Responsibility 477 items
  8. Finance 516 items
  9. Corporate Governance 200 items
  10. Entrepreneurship 659 items
  11. Innovation and Change 164 items
  12. Leadership and People Management 2080 items
  13. Marketing 602 items
  14. Negotiation 118 items
  15. Service and Operations Management 656 items
  16. Information Technologies 165 items
Publication Year
  1. This year 3 items
  2. Last two years 21 items
  3. Last five years 61 items
  4. Over five years 541 items
Number of pages
  1. 1 – 5 602 items
  2. 6 - 10 1409 items
  3. 11 - 20 2279 items
  4. 21 + 1216 items
Language
  1. English 425 items
  2. Spanish 171 items
  3. Portuguese 2 items
Collection
  1. IESE (España) 75 items
  2. IPADE (México) 1 item
  3. Ivey Business School (Canada) 92 items
  4. HBSP (USA) 353 items
  5. San Telmo (España) 6 items
  6. AESE (Portugal) 4 items
  7. Darden University of Virginia (USA) 63 items
  8. ESE (Chile) 2 items
  9. Stanford Graduate School of Business (USA) 3 items
  10. INSEAD (France) 2 items
  11. INCAE (Costa Rica - Nicaragua) 1 item
Authors
  1. Avery, Jill 6 items
  2. Bell, David E. 6 items
  3. Berinato, Scott 7 items
  4. Bertini, Marco 11 items
  5. Chung, Doug J. 6 items
  6. Cian, Luca 9 items
  7. Deighton, John 10 items
  8. Elberse, Anita 7 items
  9. Farris, Paul W. 25 items
  10. Fournier, Susan 6 items
  11. Godes, David B. 16 items
  12. Gourville, John T. 6 items
  13. Gupta, Sunil 10 items
  14. Harvard Business Review 12 items
  15. Israeli, Ayelet 9 items
  16. June Cotte 11 items
  17. Ken Mark 7 items
  18. Matthew Thomson 6 items
  19. Moore, Marian Chapman 7 items
  20. Moriarty, Rowland T., Jr. 13 items
  21. Norton, Michael I. 10 items
  22. Nueno, José Luis 8 items
  23. Oliver, Xavier 8 items
  24. Quelch, John A. 36 items
  25. Reutskaja, Elena 9 items
  26. Seung Hwan (Mark) Lee 11 items
  27. Steenburgh, Thomas 7 items
  28. Swartz, Gordon 10 items
  29. Venkatesan, Rajkumar 9 items
  30. Yamazaki, Mayuka 7 items
Geographic areas
  • Geografic Areas 186 items
    • America 104 items
    • Asia 39 items
      • South Asia 9 items
        • India 9 items
      • East Asia 28 items
        • China 15 items
        • Japan 10 items
    • Europe 60 items
      • Southern Europe 31 items
        • Spain 26 items
        • Portugal 5 items
      • Western Europe 9 items
        • France 5 items
      • Channel Islands 12 items
        • United Kingdom 12 items

Simulations

Offer your students new learning experiences.