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  1. Article

    When the product offer isn't clear, change the way people think about it

    By Boulongne, Romain
    Collection: IESE (España)
    Ref.: 75531
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  2. Article

    Tu producto no entra en una categoría clara. ¡Cambia la forma de explicarlo!

    By Boulongne, Romain
    Marketing
    Collection: IESE (España)
    Ref.: 75541
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
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  3. Case

    Vallformosa: Crafting a sustainability and impact strategy

    By Pacheco, Desiree / Boulongne, Romain / Arribas, Francesc M.
    Strategic Management
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: E-263-E
    Published: Dec 5, 2025
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
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  4. Teaching Note

    Vallformosa: Crafting a sustainability and impact strategy - Teaching note

    By Pacheco, Desiree / Boulongne, Romain / Arribas, Francesc M.
    Strategic Management
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: ET-69-E
    Published: Dec 5, 2025
    Format: PDF
    Pages: 17
    Language: English
    €0.00 PVP Institution
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  5. Case

    Banc One Corporation 1989 (Spanish Version)

    By Kanter, Rosabeth Moss / Myers, Paul S.
    Knowledge and Communication
    Collection: HBSP (USA)
    Ref.: HBS-302S16
    Published: Jul 16, 2002
    Format: PDF
    Pages: 24
    Language: Spanish
    €8.53 PVP Institution
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  6. Case

    Bell Atlantic y los colegios de la ciudad sindical (A): la red inteligente

    By Kanter, Rosabeth Moss / Pruyne, Ellen
    Collection: HBSP (USA)
    Ref.: HBS-303S02
    Published: Aug 9, 2002
    Format: PDF
    Pages: 16
    Language: Spanish
    €8.53 PVP Institution
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  7. Case

    La transformación de IBM

    By Yoffie, David B. / Pearson, Andrall E.
    Knowledge and Communication
    Collection: HBSP (USA)
    Ref.: HBS-305S06
    Published: Nov 6, 1990
    Reviewed: Sep 9, 1991
    Format: PDF
    Pages: 22
    Language: Spanish
    €8.53 PVP Institution
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  8. Case

    Colisión en la aviación comercial: Boeing-Airbus-McDonnell Douglas - 1991 (A)

    By Yoffie, David B. / Vayle, Eric J.
    Economics
    Collection: HBSP (USA)
    Ref.: HBS-306S07
    Published: May 30, 1991
    Reviewed: Oct 27, 1993
    Format: PDF
    Pages: 21
    Language: Spanish
    €8.53 PVP Institution
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  9. Case

    A Hole in the Pipeline (Spanish version)

    By Kanter, Rosabeth Moss / Roessner, Jane
    Collection: HBSP (USA)
    Ref.: HBS-306S18
    Published: Sep 28, 1999
    Reviewed: May 2, 2003
    Format: PDF
    Pages: 14
    Language: Spanish
    €8.53 PVP Institution
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  10. Case

    CEMEX (A): Building the Global Framework (1985-2004)

    By Kanter, Rosabeth Moss / Yatsko, Pamela / Raffaelli, Ryan L.
    Collection: HBSP (USA)
    Ref.: HBS-308022-E
    Published: Jul 10, 2007
    Reviewed: Sep 16, 2009
    Format: PDF
    Pages: 23
    Language: English
    €8.53 PVP Institution
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