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  1. Article

    When the product offer isn't clear, change the way people think about it

    By Boulongne, Romain
    Collection: IESE (España)
    Ref.: 75531
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  2. Article

    Tu producto no entra en una categoría clara. ¡Cambia la forma de explicarlo!

    By Boulongne, Romain
    Marketing
    Collection: IESE (España)
    Ref.: 75541
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
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  3. Case

    Vallformosa: Crafting a sustainability and impact strategy

    By Pacheco, Desiree / Boulongne, Romain / Arribas, Francesc M.
    Strategic Management
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: E-263-E
    Published: Dec 5, 2025
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
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  4. Teaching Note

    Vallformosa: Crafting a sustainability and impact strategy - Teaching note

    By Pacheco, Desiree / Boulongne, Romain / Arribas, Francesc M.
    Strategic Management
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: ET-69-E
    Published: Dec 5, 2025
    Format: PDF
    Pages: 17
    Language: English
    €0.00 PVP Institution
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  5. Case

    La transformación de IBM

    By Yoffie, David B. / Pearson, Andrall E.
    Knowledge and Communication
    Collection: HBSP (USA)
    Ref.: HBS-305S06
    Published: Nov 6, 1990
    Reviewed: Sep 9, 1991
    Format: PDF
    Pages: 22
    Language: Spanish
    €8.53 PVP Institution
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  6. Case

    Colisión en la aviación comercial: Boeing-Airbus-McDonnell Douglas - 1991 (A)

    By Yoffie, David B. / Vayle, Eric J.
    Economics
    Collection: HBSP (USA)
    Ref.: HBS-306S07
    Published: May 30, 1991
    Reviewed: Oct 27, 1993
    Format: PDF
    Pages: 21
    Language: Spanish
    €8.53 PVP Institution
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  7. Case

    La balanza de pagos: contabilidad y presentación

    By Yoffie, David B. / Austin, Jane K.
    Economics
    Collection: HBSP (USA)
    Ref.: HBS-311S03
    Published: Aug 8, 1983
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  8. Case

    Apple Computer 1999 (Spanish Version)

    By Yoffie, David B. / Kwak, Mary
    Collection: HBSP (USA)
    Ref.: HBS-702S07
    Published: Mar 29, 1999
    Reviewed: May 24, 1999
    Format: PDF
    Pages: 25
    Language: Spanish
    €8.53 PVP Institution
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  9. Case

    Coke vs. Pepsi in the 1990s (Spanish version)

    By Yoffie, David B. / Foley, Sharon
    Collection: HBSP (USA)
    Ref.: HBS-703S09
    Published: Mar 8, 1994
    Reviewed: Mar 30, 2000
    Format: PDF
    Pages: 28
    Language: Spanish
    €8.53 PVP Institution
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  10. Case

    Gucci Group N.V. (A) (Spanish version)

    By Yoffie, David B. / Kwak, Mary
    Collection: HBSP (USA)
    Ref.: HBS-703S10
    Published: Sep 19, 2000
    Reviewed: May 10, 2001
    Format: PDF
    Pages: 23
    Language: Spanish
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