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  1. Article

    When the product offer isn't clear, change the way people think about it

    By Boulongne, Romain
    Collection: IESE (España)
    Ref.: 75531
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  2. Article

    Tu producto no entra en una categoría clara. ¡Cambia la forma de explicarlo!

    By Boulongne, Romain
    Marketing
    Collection: IESE (España)
    Ref.: 75541
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
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  3. Case

    European Retail Inc. (A)

    By Rahnema Alavi, Ahmad / Tàpies, Josep / Vázquez- Dodero, Juan Carlos
    Accounting and Control
    Collection: IESE (España)
    Ref.: C-666
    Published: Apr 1, 1996
    Reviewed: Apr 1, 1996
    Format: PDF
    Pages: 7
    Language: Spanish
    €8.53 PVP Institution
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  4. Supplementary Case

    European Retail Inc. (B)

    By Rahnema Alavi, Ahmad / Tàpies, Josep / Vázquez- Dodero, Juan Carlos
    Accounting and Control
    Collection: IESE (España)
    Ref.: C-667
    Published: Apr 1, 1996
    Reviewed: Apr 1, 1996
    Format: PDF
    Pages: 13
    Language: Spanish
    €6.21 PVP Institution
    Include:
    Other supplements
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  5. Supplementary Case

    European Retail Inc. (C)

    By Rahnema Alavi, Ahmad / Tàpies, Josep / Vázquez- Dodero, Juan Carlos
    Accounting and Control
    Collection: IESE (España)
    Ref.: C-668
    Published: Apr 1, 1996
    Reviewed: Apr 1, 1996
    Format: PDF
    Pages: 7
    Language: Spanish
    €6.21 PVP Institution
    Include:
    Other supplements
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  6. Technical Note

    La gestión del gasto de viaje y representación

    By Rahnema Alavi, Ahmad / Tàpies, Josep / Vázquez- Dodero, Juan Carlos
    Accounting and Control
    Collection: IESE (España)
    Ref.: CN-195
    Published: Apr 1, 1996
    Reviewed: Apr 1, 1996
    Format: PDF
    Pages: 17
    Language: Spanish
    €8.53 PVP Institution
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  7. Case

    Aceites Borges Pont, S.A.

    By Vergés S. / Ricart, Joan Enric / Tàpies, Josep
    Collection: IESE (España)
    Ref.: DG-1385
    Published: May 6, 2002
    Reviewed: Feb 16, 2004
    Format: PDF
    Pages: 22
    Language: Spanish
    €8.53 PVP Institution
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  8. Case

    Aceites Borges Pont, S.A.

    By Vergés S. / Ricart, Joan Enric / Tàpies, Josep
    Collection: IESE (España)
    Ref.: DG-1385-E
    Published: May 6, 2002
    Reviewed: Feb 16, 2004
    Format: PDF
    Pages: 21
    Language: English
    €8.53 PVP Institution
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  9. Case

    ABPSA. Studying the Acquisition of a Big Competitor

    By Vergés S. / Ricart, Joan Enric / Tàpies, Josep
    Collection: IESE (España)
    Ref.: DG-1452-E
    Published: Dec 12, 2003
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
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  10. Case

    North American Hitech

    By Vergés S. / Tàpies, Josep
    Collection: IESE (España)
    Ref.: DG-1455
    Published: Feb 2, 2004
    Format: PDF
    Pages: 20
    Language: Spanish
    €8.53 PVP Institution
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