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Showing 10 of 168 results

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  1. Case

    Red Bull (A)

    By Farris, Paul W. / Shames, Ervin R. / Johnson, Richard R. ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0663-E
    Published: Jan 13, 2003
    Reviewed: Apr 14, 2016
    Format: PDF
    Pages: 12
    Language: English
    €8.53 PVP Institution
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  2. Case

    Product-Line Strategy at Porsche: The Effect of New Models on the Porsche Brand and the 911

    By Farris, Paul W. / Kang, Eric / Mitchell, Jordan
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0695-E
    Published: Aug 3, 2004
    Reviewed: Jun 30, 2011
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
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  3. Case

    Red Bull (Abridged)

    By Farris, Paul W. / Shames, Ervin R. / Johnson, Richard R. ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0849-E
    Published: May 24, 2013
    Reviewed: Oct 22, 2013
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  4. Technical Note

    Leveraging the Zone of Possible Agreement (ZOPA) to Make Pricing Decisions

    By Whitler, Kimberly / Hagerty, Serena / Zhang, Zhihao ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1045-E
    Published: Feb 28, 2024
    Format: PDF
    Pages: 4
    Language: English
    €8.53 PVP Institution
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  5. Case

    Using AI to Assess Creative Concepts

    By Whitler, Kimberly / Hagerty, Serena / Daum, Julie ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1055-E
    Published: Aug 7, 2024
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
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  6. Teaching Note

    Using AI to Assess Creative Concepts - Teaching note

    By Whitler, Kimberly / Hagerty, Serena
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1055TN-E
    Published: Aug 7, 2024
    Reviewed: Aug 15, 2024
    Format: PDF
    Pages: 6
    Language: English
    €0.00 PVP Institution
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  7. Teaching Note

    Tottenham Hotspur: Fielding Controversy - Teaching note

    By Hagerty, Serena / Cian, Luca / Kalogeropoulos, Demitri
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1058TN-E
    Published: Oct 8, 2025
    Format: PDF
    Pages: 14
    Language: English
    €0.00 PVP Institution
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  8. Teaching Note

    United States v. Philip Morris: Marketing Tobacco to Minors - Teaching note

    By Hagerty, Serena / Klopfenstein, Amy
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1062TN
    Published: Aug 21, 2025
    Format: PDF
    Pages: 9
    Language:
    €0.00 PVP Institution
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  9. Case

    DoorDash: Delivering Access to Lower-Income Consumers

    By Hagerty, Serena / Howard, Ray (Chuck) / Sesia, Aldo
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1078-E
    Published: May 7, 2026
    Format: PDF
    Pages: 23
    Language: English
    €8.53 PVP Institution
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  10. Case

    Sony en 2006

    By Mitchell, Jordan / Vilà, Joaquim
    Corporate Governance
    Collection: IESE (España)
    Ref.: DG-1495
    Published: May 2, 2006
    Format: PDF
    Pages: 31
    Language: Spanish
    €8.53 PVP Institution
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