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  1. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Case

    Barcelona Supercomputing Center: un socio estratégico para la innovación industrial

    By Prats, Mª Julia / Yañez, Guillermo
    Information Technologies
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: E-256
    Published: Feb 5, 2025
    Format: PDF
    Pages: 28
    Language: Spanish
    €8.53 PVP Institution
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  4. Case

    Barcelona Supercomputing Center: A strategic partner for industrial innovation

    By Prats, Mª Julia / Yañez, Guillermo
    Information Technologies
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: E-256-E
    Published: Feb 5, 2025
    Format: PDF
    Pages: 27
    Language: English
    €8.53 PVP Institution
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  5. Technical Note

    Corporate venturing: The start-up scouting process

    By Prats, Mª Julia / Siota, Josemaria / Yañez, Guillermo ...
    Entrepreneurship
    Collection: IESE (España)
    Ref.: EN-53-E
    Published: Feb 12, 2026
    Format: PDF
    Pages: 57
    Language: English
    €8.53 PVP Institution
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  6. Teaching Note

    TDK Ventures: Aligning corporate strategy with venture innovation - Teaching note

    By Prats, Mª Julia / Yañez, Guillermo
    Entrepreneurship
    Collection: IESE (España)
    Ref.: ET-62-E
    Published: Jul 25, 2024
    Format: PDF
    Pages: 9
    Language: English
    €0.00 PVP Institution
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  7. Teaching Note

    Barcelona Supercomputing Center: A strategic partner for industrial innovation - Teaching note

    By Prats, Mª Julia / Yañez, Guillermo
    Information Technologies
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: ET-64-E
    Published: Mar 5, 2025
    Format: PDF
    Pages: 12
    Language: English
    €0.00 PVP Institution
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  8. Case

    Manchester Products: A Brand Transition Challenge

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4043-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
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  9. Teaching Note

    Manchester Products: A Brand Transition Challenge, Teaching Note

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4044-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
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  10. Teaching Note

    Culinarian Cookware: Pondering Price Promotion

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4058-E
    Published: Sep 22, 2009
    Format: PDF
    Pages: 16
    Language: English
    €0.00 PVP Institution
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