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  1. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Article

    Ayude a los empleados a cumplir sus sueños

    By Hall, Douglas Tim / Feldman, Elana R.
    Leadership and People Management
    Collection: IESE (España)
    Ref.: ART-2045
    Published: Dec 15, 2011
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  4. Article

    Helping Employees Realize Their Dreams

    By Feldman, Elana R. / Hall, Douglas Tim
    Leadership and People Management
    Collection: IESE (España)
    Ref.: ART-2045-E
    Published: Dec 15, 2011
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  5. Dossier

    Carrera: en busca de un camino mejor

    By IESE Insight / Hall, Douglas Tim / Feldman, Elana R. ...
    Economics
    Entrepreneurship
    Leadership and People Management
    Collection: IESE (España)
    Ref.: DOS-11
    Published: Dec 15, 2011
    Format: PDF
    Pages: 33
    Language: Spanish
    €15.60 PVP Institution
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  6. Dossier

    Choosing a Better Path

    By IESE Insight / Hall, Douglas Tim / Feldman, Elana R. ...
    Economics
    Entrepreneurship
    Leadership and People Management
    Collection: IESE (España)
    Ref.: DOS-11-E
    Published: Dec 15, 2011
    Format: PDF
    Pages: 33
    Language: English
    €15.60 PVP Institution
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  7. Case

    Manchester Products: A Brand Transition Challenge

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4043-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  8. Teaching Note

    Manchester Products: A Brand Transition Challenge, Teaching Note

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4044-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
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  9. Teaching Note

    Culinarian Cookware: Pondering Price Promotion

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4058-E
    Published: Sep 22, 2009
    Format: PDF
    Pages: 16
    Language: English
    €0.00 PVP Institution
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  10. Case

    Optimizing Promotional Spending (Brief Case) (Spanish version)

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-410S05
    Published: May 22, 2009
    Format: PDF
    Pages: 12
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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