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  1. Article

    Qué puede hacer por ti el marketing experiencial

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Selling Experiences to Connect With Consumers

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981-E
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Dossier

    Estrategias para atraer al nuevo consumidor

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Spanish
    €15.60 PVP Institution
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  4. Dossier

    Strategies to Reach the Changing Consumer

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-E
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: English
    €15.60 PVP Institution
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  5. Dossier

    Strategies to Reach the Changing Consumer (Portuguese Version)

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-PB
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Portuguese Brasil
    €15.60 PVP Institution
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  6. Case

    Banc One Corporation 1989 (Spanish Version)

    By Kanter, Rosabeth Moss / Myers, Paul S.
    Knowledge and Communication
    Collection: HBSP (USA)
    Ref.: HBS-302S16
    Published: Jul 16, 2002
    Format: PDF
    Pages: 24
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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  7. Case

    Bell Atlantic y los colegios de la ciudad sindical (A): la red inteligente

    By Kanter, Rosabeth Moss / Pruyne, Ellen
    Collection: HBSP (USA)
    Ref.: HBS-303S02
    Published: Aug 9, 2002
    Format: PDF
    Pages: 16
    Language: Spanish
    €8.53 PVP Institution
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  8. Case

    A Hole in the Pipeline (Spanish version)

    By Kanter, Rosabeth Moss / Roessner, Jane
    Collection: HBSP (USA)
    Ref.: HBS-306S18
    Published: Sep 28, 1999
    Reviewed: May 2, 2003
    Format: PDF
    Pages: 14
    Language: Spanish
    €8.53 PVP Institution
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    Other supplements
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  9. Case

    CEMEX (A): Building the Global Framework (1985-2004)

    By Kanter, Rosabeth Moss / Yatsko, Pamela / Raffaelli, Ryan L.
    Collection: HBSP (USA)
    Ref.: HBS-308022-E
    Published: Jul 10, 2007
    Reviewed: Sep 16, 2009
    Format: PDF
    Pages: 23
    Language: English
    €8.53 PVP Institution
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  10. Supplementary Case

    CEMEX (B): Cementing Relationships (2004-2007)

    By Kanter, Rosabeth Moss / Yatsko, Pamela / Raffaelli, Ryan L.
    Collection: HBSP (USA)
    Ref.: HBS-308023-E
    Published: Jul 10, 2007
    Reviewed: Sep 16, 2009
    Format: PDF
    Pages: 24
    Language: English
    €6.21 PVP Institution
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