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  1. Technical Note

    Microsoft Excel Essentials I

    By Alegre, Inés / Serrano, Alejandro / Alonso, Clara
    Decision Analysis
    Collection: IESE (España)
    Ref.: ADN-289-E
    Published: Jan 25, 2022
    Format: PDF
    Pages: 14
    Language: English
    €8.53 PVP Institution
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  2. Technical Note

    Microsoft Excel Essentials II

    By Serrano, Alejandro / Alegre, Inés / Alonso, Clara
    Decision Analysis
    Collection: IESE (España)
    Ref.: ADN-290-E
    Published: Jan 25, 2022
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Article

    El marketing puede cambiar el mundo

    By Quelch, John A. / Jocz, Katherine E.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  4. Article

    Six Ways Marketing Can Change the World

    By Jocz, Katherine E. / Quelch, John A.
    Marketing
    Collection: IESE (España)
    Ref.: ART-1540-E
    Published: Sep 1, 2009
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  5. Case

    Luis Fernández-Vega: liderazgo polifacético

    By Alvarez de Mon, Santiago / Serrano, Alejandro
    Leadership and People Management
    Collection: IESE (España)
    Ref.: DPO-847
    Published: Jan 23, 2025
    Format: PDF
    Pages: 24
    Language: Spanish
    €8.53 PVP Institution
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  6. Case

    hiberus: una empresa de cultura, no de partitura

    By Serrano, Alejandro / Moreno-Salamanca, Alejandro / Villamor, Isabel
    Information Technologies
    Leadership and People Management
    Collection: IESE (España)
    Ref.: DPO-936
    Published: Jun 4, 2026
    Format: PDF
    Pages: 16
    Language: Spanish
    €8.53 PVP Institution
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  7. Case

    hiberus: A company built on culture, not a playbook

    By Serrano, Alejandro / Moreno-Salamanca, Alejandro / Villamor, Isabel
    Information Technologies
    Leadership and People Management
    Collection: IESE (España)
    Ref.: DPO-936-E
    Published: Jun 4, 2026
    Format: PDF
    Pages: 16
    Language: English
    €8.53 PVP Institution
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  8. Case

    Manchester Products: A Brand Transition Challenge

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4043-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
    Include:
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  9. Teaching Note

    Manchester Products: A Brand Transition Challenge, Teaching Note

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4044-E
    Published: Jun 28, 2009
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
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  10. Teaching Note

    Culinarian Cookware: Pondering Price Promotion

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4058-E
    Published: Sep 22, 2009
    Format: PDF
    Pages: 16
    Language: English
    €0.00 PVP Institution
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