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    1. And Now What Do We Do?: Management Tensions at IASoft

      García Pont, Carlos; Palencia, Luis
      Case ASN-97-E
      Decision Analysis
      IASoft was founded in March 2001 for the purpose of designing and supplying high-performance IT solutions for the automation of industrial plants. The company was the brainchild of three skilled engineers from different backgrounds who had met through their work. They had detected a market opportunity in high quality customizations and adaptations of standard software packages for sophisticated clients. The CEO of IASoft, now in his 50s, was star...

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    2. Boosting Engagement & Commitment

      García Pont, Carlos; Canales, J. Ignacio; Rothbard, Nancy; Milliken, Frances J.; Tatge, Larisa
      Dossier DOS-29-E
      Information Technologies, Knowledge and Communication, Leadership and People Management
      To the office and beyond! Find inspiration to reach new heights -- personally and professionally -- in this dossier.

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    3. Internacionalization of Telefónica España, S.A. - Teaching Note

      Ricart, Joan Enric; García Pont, Carlos; Knief C.
      Teaching Note DGT-15-E
      Leadership and People Management, Strategy

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    4. Real Club Deportivo Espanyol de Barcelona: Football Under the Shadow of the Pandemic

      García Pont, Carlos; Rosenberg, Mike
      Case ASN-85-E
      Decision Analysis, Marketing
      Due to the outbreak of Sars-CoV-2, Spain's professional football teams were barred from playing and even training in the Spring of 2020. The Management of one of the clubs, El Espanyol, needs to decide if it should lower the player's salaries using a government-sponsored mechanism during the emergency.

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    5. Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet

      Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, Stefan
      Case M-1279-E
      Information Technologies, Innovation and Change, Marketing
      Alcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...

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    6. Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet - Teaching Note

      Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, Stefan
      Teaching Note MT-34-E
      Information Technologies, Innovation and Change, Marketing
      Alcatel-Lucent (ALU) was preparing itself for the launch of a new business: mobile payment services. Mobile payment involves transactions between consumers and merchants, or among consumers, using their mobilie phones, and the emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. Yet, ALU...

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    7. Internacionalización de Telefónica España, S.A. - Nota del Instructor

      Ricart, Joan Enric; García Pont, Carlos; Knief C.
      Teaching Note DGT-15
      Leadership and People Management, Strategy
      (See case DG-1136)

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    8. Estrategia corporativa

      García Pont, Carlos; Ricart, Joan Enric
      Technical Note DGN-530
      Leadership and People Management, Strategy
      Esta nota describe los distintos enfoques al concepto de estrategia corporativa entendida como la forma en que la empresa decide relacionarse con los distintos estamentos sociales para crear valor a través de la configuración y coordinación de actividades en múltiples mercados. Se presenta un modelo integrador basado en cuatro elementos: La visión de la empresa; sus activos estratégicos; su configuración de negocios; y su coordinación organizativ...

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    9. Internacionalización de Telefónica España, S.A.

      Knief C.; García Pont, Carlos; Ricart, Joan Enric
      Case DG-1136
      Leadership and People Management, Strategy
      El caso describe la competitividad y la estrategia del proveedor español de servicio de telecomunicación. Inicialmente, la compañía tenía un monopolio y operaba en el mercado español. Debido a la innovación tecnológica y a la desregulación del sector en muchos países, el entorno competitivo ha cambiado radicalmente. Esta nueva situación ha conducido a más competencia y a la aparición de compañías multinacionales. También se ha observado una proli...

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    10. GAS GAS

      García Pont, Carlos; García Solé, Carlos
      Case ASN-51-E
      Entrepreneurship, Marketing, Strategy
      KTM, an international leader in off-road motorcycles, proposed for GAS GAS to manufacture trial motorcycle models for its company. The brand, GAS GAS, which has 50% of the global trial motorcycle market, considers the strategic pros and cons of entering into this agreement.

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    2. Book 1 item
    3. Case 31 items
    4. Dossier 4 items
    5. Exercise 2 items
    6. Teaching Note 5 items
    7. Technical Note 14 items