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Barcelona: A Roman Village Becoming a Smart City (Abridged)
Carrasco, Carlos; Ricart, Joan Enric; Berrone, PascualCase SM-1646-EInformation Technologies, Innovation and Change, StrategyOn July 2, 2014, Josep Ramon Ferrer, director of the ICT and smart city strategy at Barcelona City Council, finished the second round of meetings with the companies selected to participate in the competitive dialogue to create City OS, Barcelona's operating system. City OS was one of the key milestones in Barcelona's smart city strategy. It aimed to enable the council to acquire and process data from urban operations in a rapid, efficient, effect...Starting at €8.20
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Glovo: De start-up a Unicornio
Ricart, Joan Enric; Carenzo, Mathieu; Tapia, AlbertCase SM-1694Innovation and Change, StrategyEn el contexto de la revolución digital y el uso masivo de dispositivos inteligentes conectados a Internet, los hábitos de consumo han cambiado radicalmente. Actualmente, una gran parte de la población compra desde su casa, y los consumidores pueden comparar y elegir productos entre una gran variedad de opciones y vendedores, por lo que la competencia es feroz. Las empresas locales, como los restaurantes, ya no compiten solo con la tienda de al l...Starting at €8.20
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Ricoh España (B): ejecutando la transformación
Pascual, Mª Eugenia; Lladó, Miquel; Ricart, Joan EnricCase SM-1616StrategyRicoh es un proveedor global de tecnología y servicios que ayuda a las organizaciones de todo el mundo a estar preparadas para un entorno cambiante en el puesto de trabajo, innovando en la forma de trabajar, de colaborar y de compartir información. El caso (B) explica el proceso de subasta, la adquisición y la integración de Aventia en la estructura de Ricoh. También analiza los resultados alcanzados hasta el momento del caso, verano de 2014. ...Starting at €5.74
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Ricoh España (A): ejecutando la transformación
Pascual, Mª Eugenia; Lladó, Miquel; Ricart, Joan EnricCase SM-1615StrategyRicoh es un proveedor global de tecnología y servicios que ayuda a las organizaciones de todo el mundo a estar preparadas para un entorno cambiante en el puesto de trabajo, innovando en la forma de trabajar, de colaborar y de compartir información. El caso se centra en la situación de la subsidiaria española en un contexto de crisis económica, que se añade al impacto que la digitalización está teniendo en una empresa como ésta, tradicionalmente c...Starting at €8.20
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Ricoh Spain (B): Transforming the Business
Pascual, Mª Eugenia; Lladó, Miquel; Ricart, Joan EnricCase SM-1616-EStrategyRicoh is a global technology and services provider that assists organizations around the world in preparing for a changing workplace environment by innovating the way firms work, collaborate, and share information. Case (B) details the auction process, the acquisition, and Aventia's integration into Ricoh's organizational structure. It also highlights the company's performance as of summer 2014, the time of the case.Starting at €5.74
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Scoot: Succeeding in the U.S., working its way into Spain (A)
López, Ana; Berrone, Pascual; Ricart, Joan EnricCase SM-1750-EStrategyScoot, an eco-sharing multimodal (motos, bikes, kick scooters) mobility provider, has been operating in the US for 7 years. After its international expansion to Barcelona and Santiago de Chile, the company is not contemplating the launch of kick scooters in Madrid, their first bet on the Spanish capital. Competing against 23 other providers for less than 10,000 licenses and with a daunting future of its bike operations in Barcelona, the company h...Starting at €8.20
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Scoot: Succeeding in the U.S., working its way into Spain (B)
López, Ana; Berrone, Pascual; Ricart, Joan EnricCase SM-1751-EStrategyScoot, an eco-sharing multimodal (motos, bikes, kick scooters) mobility provider, has been operating in the US for 7 years. After its international expansion to Barcelona and Santiago de Chile, the company is not contemplating the launch of kick scooters in Madrid, their first bet on the Spanish capital. Competing against 23 other providers for less than 10,000 licenses and with a daunting future of its bike operations in Barcelona, the company h...Starting at €5.74
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Málaga: In Search of Its Identity as a Smart City
Berrone, Pascual; Ricart, Joan Enric; Blázquez, María LuisaCase SM-1658-EInformation Technologies, Innovation and Change, StrategyThe case examines Málaga's evolution and its positioning as a smart city. It describes various strategic plans followed by the city, its strengths and weaknesses, and the management and leadership of the mayor, Francisco de la Torre. The mayor must define the positioning of the city and decide how to leverage efforts made to transform Málaga into a city of knowledge and culture in that context.Starting at €8.20
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La transformación de Medellín: hacia una sociedad urbana más equitativa, innovadora y participativa
Duch, Ana Isabel; Ricart, Joan Enric; Berrone, PascualCase SM-1681Economics, Innovation and Change, StrategyA finales del siglo XX, Medellín (Colombia) era conocida por ser una de las ciudades más violentas y peligrosas del mundo, un paraíso para el narcotráfico y un centro de pobreza, desigualdad y exclusión social. Sin embargo, en menos de dos décadas, ha sido capaz de transformarse en un modelo de intervención urbanística, resiliencia social y una de las economías metropolitanas de más rápido crecimiento en Latinoamérica. El exitoso cambio de imagen...Starting at €8.20
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Glovo: From Startup to Unicorn
Ricart, Joan Enric; Carenzo, Mathieu; Tapia, AlbertCase SM-1694-EInnovation and Change, StrategyIn the context of the digital revolution and the mass use of smart devices connected to the Internet, consumer habits have changed radically. Now a large proportion of the population shops from home, and consumers can compare and choose products from a wider variety of options and sellers. So competition is fierce. Local businesses, such as restaurants, no longer compete with only the business next door but also with other businesses located else...Starting at €8.20