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Mrs. Fields, Inc.--1988-92 (Spanish Version)
Applegate, Lynda M.; Pearlson, KeriCase HBS-116S09Information TechnologiesContinúa la historia de Mrs. Fields Cookies. Explora los nuevos retos que la compañía enfrentó la gestión de su crecimiento y su expansión geográfica de los productos y de los mercados a través de tiendas de combinación. Detalla la decisión de Debbi y Randy campos para delegar la responsabilidad de gestión.Starting at €8.20
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The United States and Their Constitution--1763-92 (Spanish version)
Moss, David A.Case HBS-707S30Economics1) the reasons why the American colonists rebelled against Britain (1763-1774); 2) the problems the new nation confronted during the War of Independence and under the Articles of Confederation (1775-1788); 3) the main issues taken up at the Constitutional Convention in Philadelphia (1787); and 4) the enormous challenges facing Alexander Hamilton as Secretary of the Treasury in the first Washington Administration (1789-1792). A complete version o...Starting at €8.20
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La gestión del circulante en EPES
Soto Araneta, Miguel. Rdguez Higuera, E. García Cano, J.LCase FI-92FinanceLa Empresa Pública de Emergencias Sanitarias de Andalucía (EPES) estaba en el año 2019 gestionada en base a un presupuesto económico muy restrictivo, al tiempo que la demanda asistencial crecía, tanto en cantidad como en exigencia de tiempos de respuesta y efectividad. Se presentaba la oportunidad de generar un ahorro significativo de costes en el expediente de contratación del servicio de operación del call-center del 061 - una de las principale...Starting at €8.20
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El gobierno de las empresas familiares
Moreno Utrilla, D.Technical Note IIST-DGIN-92Corporate GovernanceLas empresas familiares son un factor esencial en la economía para el crecimiento, la creación de empleo y la generación de riqueza a largo plazo. Este desarrollo lo realizan con criterios de responsabilidad social, en su lugar de origen, aportando estabilidad y equilibrio a su entorno. Sin embargo, en estos momentos, la ausencia de una buena gobernanza de la empresa y de la familia hace que tengan un índice de mortalidad elevado. Para superar es...Starting at €8.20
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1906: Cerveza Extra, de Estrella Galicia
García del Pueyo, Jose LuisCase IIST-MI-92MarketingHijos de Rivera SA, compañía familiar gallega, líder en Galicia y fabricante centenario de cervezas , se plantea su expansión en todo el territorio español, a través de 1906, una cerveza de segmento, en la categoría extra, pero tiene la duda si el esfuerzo merecerá la pena. En cualquier caso considera que la marca necesita mejorar su imagen y para ello aborda un proceso de cambio en la denominación del producto, en su presentación, y estudia la i...Starting at €8.20
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Accor: Strengthening the Brand with Digital Marketing
Avery, Jill; Dev, Chekitan S.; O'Connor, PeterCase HBS-315138-EMarketingAccor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating howStarting at €8.20
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Antoine Leboyer and GSX
Ruback, Richard S.; Yudkoff, RoyceCase HBS-214038-EEntrepreneurshipInstructors should consider the timing of making videos available to students, as they may reveal key case details. Antoine Leboyer (HBS '92) acquired the Swiss-based software company GSX in February 2008. He managed through the recession of 2008-2009, dealt with a tumultuous separation from the founder/owner, rebuilt the management team, and upgraded the company's software development. By mid-2012 Leboyer believed GSX was positioned to invest in...Starting at €8.20
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Strengthening the Brand with Digital Marketing (Spanish version)
Avery, Jill; Dev, Chekitan S.; O'Connor, PeterCase HBS-316S10MarketingAccor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just that-but not by tackling a new frontier of the geographic variety. Rather, the firm was further exploring the digital frontier via a new distribution channel that would allow it to bet...Starting at €8.20
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Olympus (A)
Lorsch, Jay W.; Srinivasan, Suraj; Durante, KathleenCase HBS-413040-ELeadership and People ManagementAs 2012 approached the woes of the financial crisis seemed to be fading, companies were resuming business as usual and some of the scrutiny on corporate governance practices began to recede as well. That is until another major financial scandal emerged in Japan in the fall of 2011. It was slowly revealed that the 92-year-old camera and medical photo-imaging company, Olympus, had been hiding its losses for more than a decade - to the tune of $1.7 ...Starting at €8.20
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Olympus (A), Teaching Note
Lorsch, Jay W.; Srinivasan, SurajTeaching Note HBS-114072-ELeadership and People ManagementTeaching Note for 413040. As 2012 approached the woes of the financial crisis seemed to be fading, companies were resuming business as usual and some of the scrutiny on corporate governance practices began to recede as well. That is until another major financial scandal emerged in Japan in the fall of 2011. It was slowly revealed that the 92-year-old camera and medical photo-imaging company, Olympus, had been hiding its losses for more than a dec...Starting at €0.00