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  1. Case

    Benati Solares

    By Gallo, Iñigo / Segarra, José Antonio
    Marketing
    Collection: IESE (España)
    Ref.: M-1318
    Published: Oct 6, 2014
    Reviewed: Nov 2, 2015
    Format: PDF
    Pages: 16
    Language: Spanish
    €8.53 PVP Institution
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    Teaching Note Exc. professors
    Other supplements
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  2. Case

    Benati SunCare

    By Gallo, Iñigo / Segarra, José Antonio
    Marketing
    Collection: IESE (España)
    Ref.: M-1318-E
    Published: Oct 6, 2014
    Reviewed: Feb 9, 2015
    Format: PDF
    Pages: 16
    Language: English
    €8.53 PVP Institution
    Include:
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  3. Case

    El reposicionamiento de Royco Minute Soup: evaluacion de una campaña boca a boca

    By Gallo, Iñigo / Oldenbeuving, Harmjan
    Marketing
    Collection: IESE (España)
    Ref.: M-1320
    Published: Oct 15, 2014
    Reviewed: Mar 26, 2015
    Format: PDF
    Pages: 19
    Language: Spanish
    €8.53 PVP Institution
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  4. Case

    Repositioning Royco Minute Soup: Evaluating a Word-of-Mouth Campaign

    By Gallo, Iñigo / Oldenbeuving, Harmjan
    Marketing
    Collection: IESE (España)
    Ref.: M-1320-E
    Published: Oct 15, 2014
    Reviewed: Mar 26, 2015
    Format: PDF
    Pages: 20
    Language: English
    €8.53 PVP Institution
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  5. Case

    David contra Goliath. Decisiones comerciales en La Fageda

    By Gallo, Iñigo / Segarra, José Antonio
    Marketing
    Collection: IESE (España)
    Ref.: M-1321
    Published: Oct 27, 2014
    Reviewed: Jul 3, 2017
    Format: PDF
    Pages: 19
    Language: Spanish
    €8.53 PVP Institution
    Include:
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  6. Case

    David Versus Goliath: Commercial Decisions at La Fageda

    By Gallo, Iñigo / Segarra, José Antonio
    Marketing
    Collection: IESE (España)
    Ref.: M-1321-E
    Published: Nov 20, 2014
    Reviewed: Jul 3, 2017
    Format: PDF
    Pages: 18
    Language: English
    €8.53 PVP Institution
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  7. Case

    Genuinus: marketing digital para vender productos frescos online

    By Gallo, Iñigo / Liepmann, Erik / Segarra, Javier
    Marketing
    Collection: IESE (España)
    Ref.: M-1338
    Published: Dec 9, 2015
    Reviewed: Sep 9, 2016
    Format: PDF
    Pages: 33
    Language: Spanish
    €8.53 PVP Institution
    Include:
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    Other supplements
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  8. Case

    Genuinus: Using Digital Marketing to Sell Fresh Food Online

    By Gallo, Iñigo / Liepmann, Erik / Segarra, Javier
    Marketing
    Collection: IESE (España)
    Ref.: M-1338-E
    Published: Dec 9, 2015
    Reviewed: Sep 9, 2016
    Format: PDF
    Pages: 32
    Language: English
    €8.53 PVP Institution
    Include:
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  9. Case

    Visualfy: Mejorando la calidad de vida de un colectivo invisible

    By Gallo, Iñigo / Segarra, José Antonio
    Marketing
    Entrepreneurship
    Collection: IESE (España)
    Ref.: M-1359
    Published: Nov 7, 2017
    Format: PDF
    Pages: 17
    Language: Spanish
    €8.53 PVP Institution
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  10. Case

    Visualfy: Improving the Quality of Life of an Invisible Community

    By Gallo, Iñigo / Segarra, José Antonio
    Marketing
    Entrepreneurship
    Collection: IESE (España)
    Ref.: M-1359-E
    Published: Nov 7, 2017
    Format: PDF
    Pages: 16
    Language: English
    €8.53 PVP Institution
    Include:
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