Default Category
- Article
El marketing puede cambiar el mundo
Collection: IESE (España)Ref.: ART-1540Published: Sep 1, 2009Format: PDFPages: 8Language: Spanish - Article
Six Ways Marketing Can Change the World
Collection: IESE (España)Ref.: ART-1540-EPublished: Sep 1, 2009Format: PDFPages: 8Language: English - Case
Crown Cork & Seal Co., Inc. (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-302S28Published: Aug 1, 1977Reviewed: Apr 17, 1987Format: PDFPages: 24Language: Spanish - Case
General Electric, 1984 (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-302S36Published: Jul 17, 2002Format: PDFPages: 21Language: Spanish - Case
PC&D, Inc. (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-303S04Published: Oct 1, 1979Reviewed: Mar 7, 1986Format: PDFPages: 24Language: Spanish - Case
Young Division, Old Division (Spanish version)
Collection: HBSP (USA)Ref.: HBS-310S13Published: Nov 9, 2008Format: PDFPages: 16Language: Spanish - Case
General Electric: Strategic Position--1981 (Spanish version)
Collection: HBSP (USA)Ref.: HBS-320S05Published: Apr 1, 1981Reviewed: Mar 24, 1993Format: PDFPages: 25Language: Spanish - Teaching Note
Stone Finch, Inc.: Young Division, Old Division, Teaching Note
Collection: HBSP (USA)Ref.: HBS-3211-EPublished: Nov 10, 2008Reviewed: Jan 22, 2010Format: PDFPages: 13Language: English - Case
Manchester Products: A Brand Transition Challenge
Collection: HBSP (USA)Ref.: HBS-4043-EPublished: Jun 28, 2009Format: PDFPages: 11Language: English - Teaching Note
Manchester Products: A Brand Transition Challenge, Teaching Note
Collection: HBSP (USA)Ref.: HBS-4044-EPublished: Jun 28, 2009Format: PDFPages: 13Language: English