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  1. Article

    Qué puede hacer por ti el marketing experiencial

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    Selling Experiences to Connect With Consumers

    By Gallo, Iñigo / Townsend, Claudia
    Marketing
    Collection: IESE (España)
    Ref.: ART-2981-E
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Dossier

    Estrategias para atraer al nuevo consumidor

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Spanish
    €15.60 PVP Institution
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  4. Dossier

    Strategies to Reach the Changing Consumer

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-E
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: English
    €15.60 PVP Institution
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  5. Dossier

    Strategies to Reach the Changing Consumer (Portuguese Version)

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-PB
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Portuguese Brasil
    €15.60 PVP Institution
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  6. Case

    Macy's: Evolution in the Sunshine State

    By Groysberg, Boris / Narayandas, Das / Shapiro, Benson P. ...
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-416018-E
    Published: Sep 14, 2015
    Reviewed: Jun 7, 2018
    Format: PDF
    Pages: 28
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  7. Teaching Note

    Macy's: Evolution in the Sunshine State, Teaching Note

    By Groysberg, Boris / Narayandas, Das / Shapiro, Benson P. ...
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-418072-E
    Published: Jun 8, 2018
    Format: PDF
    Pages: 16
    Language: English
    €0.00 PVP Institution
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  8. Case

    Hewlett Packard. Organización de sistemas informáticos: la venta a clientes corporativos

    By Narayandas, Das / Dudley, Robert C.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-502S17
    Published: Aug 8, 2002
    Format: PDF
    Pages: 20
    Language: Spanish
    €8.53 PVP Institution
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  9. Case

    The MonoSpace Launch in Germany (Spanish version)

    By Narayandas, Das / Swartz, Gordon
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-503S07
    Published: May 21, 2001
    Reviewed: Jul 1, 2002
    Format: PDF
    Pages: 24
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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  10. Case

    SaleSoft, Inc. (A) (Spanish Version)

    By Narayandas, Das
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-503S32
    Published: May 28, 1996
    Reviewed: Mar 24, 1998
    Format: PDF
    Pages: 23
    Language: Spanish
    €8.53 PVP Institution
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